Marketing Consultant (B2B - Contract Role)

Join us to Improve Health Equity for 5 Million People!

CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health.

With 20 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. The team, many with lived experiences in these communities, leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity.

The CareMessage team is looking for an experienced Marketing Consultant who is excited about offering their services to an innovative team as we bring mobile technology to underserved patients. As a consultant, you will play a key role in the overall success of our organization by enabling external engagement, communications, and our marketing efforts across the customer journey.

Who we are looking for: 

You bring experience in Marketing at a B2B company or in a healthcare context. You’re familiar with Marketing programs (lead generation, event creation and promotion, conference management, and customer engagement via social media tools), and have contributed to their development - either directly, or through sharing insights and recommendations.

You have a passion for creating compelling communications. You are also energized by developing organized processes, enabling your clients to feel prepared to engage prospects and customers at various touch points across the buyer and customer lifecycle. Moreover, you’ve played a leading role in designing events, marketing materials, marketing sequences and campaigns, and the management of Hubspot, Canva, and other tools come easy to you. You are detail-oriented and a proactive steward of the systems and projects you manage, and are comfortable managing administrative tasks for a senior leader related marketing.

• Pipeline Generation (Pre-Sales)
• Understand our ideal customer profile (ICP) and target audiences
• Create and manage targeted campaigns: marketing emails, campaigns, automated workflows, sequences, forms, calls-to-action, custom properties, etc. within Hubspot, with a critical eye towards what communications attracts our ICPs

• Develop and nurture our prospective buyers to guide them from awareness to sales by creating sales enablement assets and communications, paying attention to whether prospect interactions with these assets validate information about product-market fit or pain-solution alignment

• Understanding the touch points in the buyer’s journey that guide a prospect from awareness to purchase, build, deploy and refine campaigns to drive sales velocity
• Results measurement and pipeline refinement: review when prospects dropping off, bouncing, or becoming disengaged, and work with the CRO, the Director of Sales Enablement, and Sales team to determine what interventions might close gaps
• Data Quality: Manage the input and quality of MQLs in Hubspot
• Marketing Attribution: Track and analyze all marketing activity to pinpoint what works and what doesn’t. Trace the path from lead generation to conversion to see which tactics convert the most qualified leads. 

• Pipeline Generation (Post-Sales)
• Using the same strategy above with customers, develop pipeline and Customer Qualified Leads for upsell opportunities.
• Other projects as needed

• Customer Engagement
• Support the development of our Customer Impact Fund Advisory board, including creating and deploying a communications plan to enhance the engagement and impact of this group

• Create and deploy a customer communication plan via key customer channels, including (blog content, social media, and email) to promote and engage specific customers and partners
• Build content and communications for loyalty, awards, and referrals programs
• Other projects as needed

• Compelling events
• CareMessage’s sales and CS team is leveling up its engagement in the market, including co-hosting events with our customers and partners as well as attending key conferences across the country.
• Align pipeline generation work to our conference and event strategy.
• Develop, oversee, and assess our budget and logistics approach associated with conferences.
• Develop and deploy campaigns pre- and post- conference.
• Other projects as needed

• Minimum 3+ years of experience
• A strong understanding of how Marketing, Sales, and Customer Success work together to serve prospects and customers
• A proven ability to develop compelling communications and design collateral that generates engagement
• Passion for external stakeholder management, including collaborating on events and communications
• Exceptional organization skills, responsive to emails, calendar management, and timely project execution
• Healthcare experience preferred but not required
• Strong communication and relationship-building skills, and the ability to work and build trust with intra-functional team members and cross-functional partners
• You have an interest in working remotely (Our entire company has been remote since 2019!)
• You have a commitment to collaborating with people from a variety of walks of life.

Working at CareMessage

We take care of our employees by offering competitive salaries and benefits packages. We ensure our team feels cared for so that we, in turn, can help support our safety net organizations and underserved populations.

We compensate fairly and equitably

Flexible work hours; fully remote team

We believe in equal work for equal pay: all team members performing the same role at the same level are paid similarly, regardless of where they are in the world

Paid parental leave for biological and adopted children

We give you time off to thrive

Half-day Fridays, every Friday

18 paid company holidays, including a one week mid-year and one week end-of-year break

9 wellness days to be used for self-care- or anything that comes up in life

15 days of PTO

1-month (20 working days) paid sabbatical after the 4-year anniversary, and every 4 years thereafter

We support your health, wellness, and growth

Generous medical, dental, and vision insurance for employees and their families

Health Savings Accounts and Flexible Spending Accounts

401k retirement plan

Short & long-term disability insurance

$100 per employee yearly wellness budget, with flexibility to spend on physical, emotional, and mental wellness resources

PerkSpot: Instant access to discounts on products & services from hundreds of vendors

Annual budget for professional and personal development (webinars, online courses, books, and more)

Volunteerism incorporated in onboarding and encouraged on an ongoing basis