Senior Director, Marketing - Brand & Content

Are you ready to accelerate your career? Join Cielo as a Senior Director - Marketing - Brand & Content! 

A career at Cielo will give you the opportunity to work with the industry’s smartest people and to take ownership of your success!  

Cielo is a brand that reflects our big idea – that talent is rising – and with it our opportunity to rise above. We create careers for ambitious people by moving beyond traditional assumptions of what it means to work in talent acquisition.

Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by Nelson Hall.  

Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law. Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting Cielo Talent Acquisition at [email protected]

The Senior Director - Marketing - Brand & Content! will lead the strategy and execution of compelling brand experiences that drive growth and retention. They will develop Cielo’s thought leadership strategy, ensuring a distinctive market perspective on key industry trends. This role involves overseeing multi-channel content delivery, fostering internal and external partnerships, and managing a creative team to enhance Cielo’s brand. They will also leverage innovative design tools and AI-driven systems to evolve content and visual identity while maintaining authenticity.

Duties and Responsibilities:

• Set and execute Cielo’s content strategy to ensure Cielo is delivering a compelling, ownable POV with insights that drive engagement within our core buyer personas, geos, sectors and products to elevate our organization as trusted thought leaders.
• Serve as “Editor in Chief” for Cielo content, creating and managing to an Editorial Calendar and ensuring consistency in tone, style, messaging, quality, and operational effectiveness.
• Build and maintain relationships with internal and external experts to support Cielo’s content strategy with content contribution and trend spotting.
• Stay current in all HR, AI and talent strategy trends to enable a leading thought leadership POV.
• Lead an approach to data-based insights through Cielo data and 3rd party proprietary research studies to capture data that informs and inspires our buyers to make a change.
• Oversee Cielo’s social media strategy with inhouse resource or an external agency, including staying up to date on trends and managing channel activity and performance and including executive profile management and ghost writing.
• Build Cielo’s flexible approach to public relations, including speaking opportunities, balancing reactive and proactive approaches based on the needs of the business.
• Maintain Cielo’s corporate brand standards, train marketing colleagues and design colleagues across the business on the guidelines, and ensure adherence to all global standards and brand/identity style guides.
• Drive the ongoing evolution of brand and messaging standards; proactively present ideas to evolve and elevate Cielo’s brand identity (visually and verbally) to keep up with trends and resonate with potential and existing clients.
• Identify and develop a sophisticated multi-channel approach from thought leadership POV, content strategy, schedule, and production calendar considering owned channels, partner channels and paid channels for distribution.
• Partner with the Marketing Operations to leverage performance data to deliver copy and visuals for demand generation campaigns and continuously improve effectiveness.
• Manage and develop brand & content team, including content specialists, multi-media designers and any external partners or vendors.
• Share best practices and new approaches to creative, branding, digital media, and user experience with marketing team and broader Cielo audience.
• Stay current in B2B content marketing best practices to ensure Cielo is on the leading edge, creating a competitive advantage through its content.
• Other duties as assigned.

Supervisory Responsibilities

The Senior Director - Marketing - Brand & Content will lead a team of Content Specialists, Multimedia Designers, and Graphic Designers, providing guidance, conducting performance reviews, and supporting professional growth.

Position Requirements

Education:

• Bachelor’s degree in a relevant field, required.

Experience:

• Minimum of eight years of corporate experience in content, thought leadership, editorial, or public relations related roles.
• 2 - 5 years’ demonstrated experience managing, coaching, and inspiring multi-regional teams.
• 2 - 3 years’ experience building and managing contractor creative networks.
• Experience in HR technology and services space is ideal.

Exposure:

• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Proficiency in SmartSheets or similar project management tool.
• Excellent written and verbal communication skills.
• Expert content marketer, able to create, maintain and execute to editorial calendar.
• Understanding of Gen AI tools that enable writing and design.
• Understanding of Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver).

This is a remote role for candidates in the US only. 

Language Requirement: English