Product Marketing Manager

🎯 Role Overview

You'll be our go-to product marketing specialist, getting your hands dirty to bring GTM strategies to life across both Crop.photo (our AI platform that keeps brands looking sharp) and Evolphin's digital asset management solutions. Working with our CMO, you'll run lean but make big waves. This scrappy role puts you right where the action is – launching both products now while crafting the story of how they'll come together in the future. Think fast, move faster, and be ready to hustle across channels to make your mark. If you love doing a bit of everything and seeing real results from your work, you'll fit right in.

💼 Key Responsibilities

• Market Research & Strategy:
• Conduct in-depth market research to identify opportunities across eCommerce brands, creative post-production and marketing teams
• Define and validate market segments, buyer personas, and jobs-to-be-done for both platforms - Crop.photo & Evolphin DAM
• Develop positioning strategies that highlight the unique AI advantages of Crop.photo for brand compliance
• Create compelling narratives around Evolphin's digital asset management capabilities especially with the focus on video post-production
• Go-to-Market Execution:
• Drive product launches by coordinating with cross-functional teams (product, sales, customer experience)
• Develop pricing strategies that maximize adoption and revenue
• Create sales enablement materials that clearly communicate our value propositions
• Build content strategies that highlight the convergence of digital asset management with AI-powered brand compliance
• Competitive Intelligence:
• Monitor the competitive landscape for both AI-powered visual tools and digital asset management solutions
• Identify differentiators and adjust positioning accordingly
• Create battle cards and competitive analyses for sales teams
• Track industry trends and technological advancements
• Sales Enablement:
• Develop proposal templates, discovery questionnaires, and presentation assets
• Create product demos and use cases that showcase real-world applications
• Train sales teams on effectively communicating product value
• Design customer success stories that highlight ROI and business impact
• Thought Leadership:
• Contribute content for webinars, whitepapers, and blog posts
• Develop materials for account-based marketing initiatives
• Craft messaging that positions us as innovators in brand compliance and digital asset management
• Collaborate with industry experts to establish credibility in the market

📋 Required Experience & Skills

• Bachelor's degree or equivalent experience
• 3+ years of product marketing experience (SaaS experience preferred)
• Demonstrated success in B2B technology marketing
• Strong understanding of digital asset management, creative/media workflows
• Experience building go-to-market campaigns that effectively highlight product capabilities
• Excellent analytical skills with experience in data analysis and ROI calculations
• Proven ability to translate complex technical capabilities into compelling customer benefits
• Strong project management skills and attention to detail
• Outstanding written and verbal communication

💪 What Sets You Apart

• Experience with AI/ML products or creative/media technology
• Understanding of brand management, creative workflows, or video post-production
• Background in marketing to creative professionals or enterprise marketing teams
• Experience with product launches in early-stage environments ($0.2M-$1M ARR)
• Ability to work effectively in a fast-paced startup environment
• Track record of building successful relationships across organizational levels
• Experience with marketing products through technological transitions or convergence

📊 Success Metrics

• Development of clear positioning and messaging that drives market adoption
• Successful product launches with measurable impact on pipeline and revenue
• Creation of sales enablement materials that increase win rates
• Contribution to thought leadership content that generates qualified leads
• Customer feedback that validates messaging effectiveness

💪 Why This Role Is Epic

• Be part of a potential GenAI unicorn from day one
• Become our founding Product Marketing Manager with outsized impact
• Collaborate directly with CMO, founder and leadership to execute winning strategies
• Build something massive with backing from Evolphin and 12,000+ existing users
• Work with cutting-edge AI tech that creative professionals actually love
• Help craft the product marketing playbook for brand visual consistency tools
• Establish yourself as a pioneer in an emerging product category
• Opportunity to grow from first PMM hire to team leader as we scale
• Receive meaningful equity at an early stage with massive upside potential

🤖 About Our Products

At the intersection of AI and visual media, our platforms are transforming how brands maintain consistency at scale:

Crop.photo leverages cutting-edge AI to help brands ensure visual consistency across all media assets. With over 12,000 users already, our platform automates image and video processing to maintain brand identity across product photos, promotional materials, and more.

Evolphin is a leader in digital & media asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond.

As these platforms converge, you'll be at the forefront of a revolutionary approach to brand management – combining intelligent asset organization with AI-powered brand compliance in a unified solution that will redefine creative workflows.