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Director of Applied AI Strategy, Media

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. 

This is remote role, however you must be located within 50 miles of Salt Lake City, UT to be considered.

ABOUT YOU:

Like us, you are passionate about both marketing and technology. You understand the art of media and see the promise of enhancing craft with AI solutions. You believe that AI is about more than efficiency and will ultimately drive innovation. You are devoted to keeping humans in the loop. With both hands-on media planning/activation experience and AI strategy experience, you have the ability to work with clients and internal teams to help forge solutions that will take media strategy, planning, placement, and production to the next level. You do not need to have engineering experience, but you have a deep understanding of how AI agents work and can be trained. Working knowledge of the key LLMs, platforms and AI solutions in the space is essential - as is a commitment to staying atune to continual developments.

This role is equal parts agency transformation as well as strategic client consulting. This person will join us as a key member of the AI team who will collaborate with our media team to ensure they are powered by the best AI solutions possible. Additionally, they will  provide clients with strategic consulting services focused primarily on AI solutions for media, but may also provide applied AI strategy for branding, user experience, creative and workflow focused projects. In this role, you’ll have the opportunity to shape what a best in class AI enhanced media team looks like.  You’ll also work closely with the business development, client partner, creative, experience, and data teams to retain clients and win new ones. Ideally you have worked on nationally and internationally known, iconic brands, dealing with junior and senior level clients as well as internal and external stakeholders. 

YOU'LL BE RESPONSIBLE FOR

Internal Transformation

  • Work closely with the media team to determine how AI can best enhance their workflows and products - including overall strategy, tooling recommendations, gathering customization requirements and flow mapping
  • Stay on top of key AI solutions for media, attend demos as needed and pursue relevant partnerships
  • Provide ongoing AI education to the media team 
  • Help envision innovative solutions that will set DEPT apart 
  • Serve as a liaison between DEPT AI and DEPT media team when proprietary solutions are being developed (Greenhouse)

Client Consulting 

  • Lead AI strategy engagements, primarily focused on media planning/activation but also digital experience, workflow and creative 
  • Champion the work by having a deep understanding of our partners business and what makes them tick
  • Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way

Growth & Thought Leadership

  • Participate in new business development and other growth opportunities
  • Participate in conferences, PR, and other thought leadership opportunities 

YOU'LL NEED TO HAVE

  • 2+ years of applied AI consulting/strategy experience - preferably in the media or marketing space
  • 5+ years of leading strategic engagements - AI, tech, digital or other relevant industry
  • 4+ years of hands-on experience in omni-channel media strategy, planning & activation inclusive of all digital channels
  • Extensive knowledge of AI solutions for media strategy, planning, buying, creative, production and measurement
  • Experience creating strategic briefs, tooling recommendations and implementation roadmaps for AI solutions 
  • A strong POV on where AI makes sense - and where it doesn’t 
  • In depth knowledge of paid, earned, social and display media processes 
  • Experience working with nationally / globally recognized brands
  • B2C and B2B experience 
  • Excellent communication and presentations skills 
  • Able to understand clients visible and invisible needs
  • Strong collaboration, client relationship, and leadership skills
  • Experience navigating cross-functional teams and dynamics
  • Flexibility to travel for work meetings and events
  • Curiosity, creativity and rigor

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package:

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

The anticipated salary range for this position is $120,000 - $175,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

#LI-Remote

Average salary estimate

$147500 / YEARLY (est.)
min
max
$120000K
$175000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director of Applied AI Strategy, Media, DEPT®

Join DEPT® as the Director of Applied AI Strategy, Media, where your passion for marketing and technology can flourish in the vibrant heart of Salt Lake City, UT—or wherever you call home, just make sure it's within 50 miles! At DEPT®, we pride ourselves on being pioneers in digital strategy and innovation, and we’re on the lookout for someone like you who’s ready to elevate our media team's capabilities with cutting-edge AI solutions. This role offers the unique opportunity to blend your hands-on experience in media planning and activation with strategic client consulting focused on applied AI. Imagine collaborating with various teams to transform our internal processes and client approaches—it’s not just a job; it’s a chance to shape the future of AI-enhanced media. Bring your extensive knowledge of AI solutions for media and your experience with globally recognized brands to the table, and together, let’s solve complex challenges with innovative strategies. You’ll be at the forefront of both agency transformation and client engagement, ensuring that our work not only meets but exceeds industry standards. With DEPT®, you won’t just be working—you’ll be thriving in an environment that values autonomy, collaboration, and continuous growth. If you’re ready to make an impact on a global scale, while working remotely and enjoying a competitive salary package, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director of Applied AI Strategy, Media Role at DEPT®
What are the responsibilities of the Director of Applied AI Strategy at DEPT®?

As the Director of Applied AI Strategy at DEPT®, your primary responsibilities include collaborating with the media team to enhance their workflows through AI, leading client consulting engagements focused on media strategy, and staying updated on the latest AI solutions in the market. You'll be instrumental in driving internal transformations and providing ongoing education about AI to the media team while championing innovative ideas to set DEPT® apart.

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What qualifications are needed for the Director of Applied AI Strategy position at DEPT®?

To excel as the Director of Applied AI Strategy at DEPT®, candidates should possess at least 2 years of applied AI consulting experience, preferably in media or marketing, alongside 5 years of leading strategic engagements. A strong understanding of omni-channel media strategy, hands-on experience in media activation, and extensive knowledge of AI solutions is essential. Communication and collaboration skills are equally important for navigating client relationships and cross-functional teams.

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Is remote work an option for the Director of Applied AI Strategy role at DEPT®?

Yes, the Director of Applied AI Strategy position at DEPT® is primarily remote, but candidates must be located within 50 miles of Salt Lake City, UT. This allows for flexibility while ensuring connectivity with the local team and clients, creating an optimal working environment.

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What does success look like for the Director of Applied AI Strategy at DEPT®?

Success in the Director of Applied AI Strategy role at DEPT® is defined by your ability to forge strong partnerships with both internal teams and clients, enhancing media strategies through innovative AI solutions. You'll be expected to contribute to business development, lead successful engagements, and create a culture of growth and learning around AI within the media team.

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What benefits does DEPT® offer to its employees in the Director of Applied AI Strategy role?

DEPT® offers a comprehensive benefits package that includes healthcare, dental, and vision coverage, a 401k plan with matching, paid time off, parental leave, and opportunities for personal and professional growth. The company fosters a collaborative culture aimed at driving both personal and organizational success.

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Common Interview Questions for Director of Applied AI Strategy, Media
Can you describe your experience with applied AI solutions in media strategy?

To effectively answer this question, highlight specific projects where you implemented AI solutions in media planning or activation. Discuss the challenges faced, the strategies employed, and the outcomes achieved. Be sure to elaborate on how these experiences helped you develop a unique perspective on integrating AI into media processes.

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What AI tools have you found most effective for media strategy?

Prepare to discuss various AI tools and platforms you have utilized in your past roles. Explain why you find them effective, provide examples of how you implemented these tools, and share results that benefitted your media strategies. Highlight your adaptability to new technologies as the AI landscape continues to evolve.

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How do you stay updated on AI developments relevant to media?

Discuss your strategies for continuous learning, such as attending industry conferences, participating in webinars, reading publications, or following key thought leaders in the AI and media spaces. This demonstrates your commitment to staying informed about the latest trends and innovations.

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How would you collaborate with teams from diverse disciplines to enhance media strategy?

Illustrate your approach to cross-functional teamwork by sharing examples of past collaborations. Focus on your communication style, flexibility, and conflict resolution skills. Explain how integrating insights from various disciplines leads to more comprehensive media strategies.

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What challenges do you see in implementing AI within media strategies, and how would you address them?

Talk about potential challenges such as resistance to change, knowledge gaps, or integration issues with existing systems. Discuss strategies to overcome these barriers, like providing training sessions, championing pilot projects, and demonstrating the value of AI in driving results.

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Can you provide an example of a strategic AI engagement you've led?

Be prepared with a detailed example that showcases your leadership and strategic thinking. Describe the client’s objectives, the strategy you formulated, the AI solutions you employed, and the measurable results. Highlight your role in managing the engagement from initiation to completion.

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What metrics do you consider most important when assessing AI-driven media campaigns?

Discuss key performance indicators (KPIs) like engagement rates, conversion rates, ROI, and customer insights. Explain how you utilize these metrics to refine strategies and demonstrate the effectiveness of AI solutions in achieving client objectives.

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How do you ensure clients understand the value of AI solutions?

Share your approach to educating clients about AI, from breaking down complex concepts into relatable information to sharing case studies and data that showcase successful implementations. Explain how you build trust through transparent communication and proven results.

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What is your point of view on where AI makes sense in media strategy?

Articulate your vision regarding the implementation of AI in media strategy. Discuss scenarios where AI delivers tangible benefits, emphasizing the importance of human oversight and creative thinking. Showcase your balanced perspective on technology and the human element.

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How do you handle feedback from clients about AI strategies you've implemented?

Explain your proactive approach to feedback—how you encourage open dialogue, gather insights, and adapt strategies based on client input. Share examples of how you’ve successfully navigated constructive criticism to improve client outcomes.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
LOCATION
No info
SALARY RANGE
$120,000/yr - $175,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 28, 2025

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