Growth and Brand Manager

Thanks for stopping by! We’re Doctor Care Anywhere: a leading digital platform, with a clear vision to be the primary care provider of choice for digital healthcare – and that all starts with our brilliant team.

We are the UK’s largest private provider of telehealth services. We work with insurers, healthcare providers and corporate customers to provide healthcare services to more than 2 million patients every year. From doctors and designers to software developers and marketers – we’re proud of our people, who love working together to enhance patient experiences for the better. It’s why every year, we help over 2 million people speak to a GP or ACP by video or phone, anywhere in the world.

Our story started back in 2013, and as we continue to grow, we’re looking for the very best talent to help us achieve our ambitious goals. If you’re highly motivated and would love to work with us as we continue to grow, then we would love to hear from you

Your new role: We’re seeking a strategic, results-driven, and creative Growth Marketing Manager to lead initiatives that drive customer acquisition, engagement, and revenue growth. This hands-on role will oversee key growth channels, including paid media, SEO, social media, and thought leadership campaigns. You’ll also manage the Social Media Specialist to ensure a cohesive and impactful brand presence. With a strong emphasis on driving ROI and revenue growth, this role blends data-driven strategy with exceptional creative execution to elevate visibility and drive DCA’s growth as we scale and diversify beyond AXA Health. You should have experience in working with large brands, executing cross-channel media plans, and driving marketing strategies in B2B, B2B2C, affiliate, and B2C sectors.

Salary : £50,000 Per Annum

Application Deadline: Midday Thursday 13th February

Key accountabilities:

• Develop and execute marketing strategies focused on driving revenue growth, customer acquisition, and engagement, with a track record of working with large brands to achieve measurable ROI.
• Manage and execute key growth channels, including paid media, SEO, social media, and thought leadership initiatives, driving results across B2B, B2B2C, affiliate, and B2C sectors.
• End-to-end ownership of campaign design, execution, and optimization, leveraging advanced analytics to maximize impact and drive DCA’s growth.
• Lead the launch and promotion of new propositions to support business growth, optimizing marketing spend to maximize ROI.
• Conceptualize and execute impactful marketing campaigns that deliver revenue growth, brand visibility, and audience engagement.
• Lead and support new business pitches, working closely with the sales team to prepare, present, and refine proposals for prospective clients. Excellent presentation skills and confidence in delivering pitches are a must.
• Manage, optimize, and publish engaging web content using HubSpot to support marketing campaigns and business objectives.
• Collaborate with the wider marketing team to ensure web content aligns with SEO strategies and brand guidelines.
• Analyse content performance, measure ROI, and implement strategies to continuously improve lead generation and conversion.

Creative Design & Brand Development

• Take ownership of campaign design, ensuring brand consistency across all channels and delivering campaigns that directly contribute to revenue growth.
• Lead and oversee the Social Media Specialist to create engaging, on-brand content that aligns with growth objectives and resonates with target audiences.
• Use advanced design tools like Adobe InDesign to create high-quality visuals and marketing assets that drive ROI.
• Develop innovative marketing approaches that elevate the brand and resonate with target audiences in B2B, B2C, and B2B2C markets.

Thought Leadership & Content Excellence

• Develop thought leadership campaigns to position DCA as an innovative and trusted leader in digital healthcare, driving customer engagement and supporting revenue goals.
• Create and oversee compelling content strategies that drive measurable results and contribute to the bottom line.
• Ensure high-quality, creative execution of content that aligns with brand and growth objectives, with a focus on maximizing ROI.

Performance Optimization & Analytics

• Leverage analytics tools to track, measure, and optimize campaign performance, ensuring campaigns are delivering the desired ROI
• Monitor and report on key growth metrics, providing actionable insights and recommendations to improve campaign performance and revenue growth
• Drive revenue growth and increase unique website traffic by developing impactful marketing campaigns centred around trending health topics, ensuring alignment with the DCA brand and audience interests.
• Take ownership of campaign budgets, ensuring effective allocation, optimisation, and tracking to maximise ROI and achieve measurable outcomes

Experience  

Must-Have:

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus).
• 5+ years of experience in growth or performance marketing roles, with a proven ability to manage campaigns that drive measurable ROI across paid and organic channels.
• Expertise in executing cross-channel media strategies across B2B, B2B2C, B2C, and affiliate marketing.
• Proven track record of driving revenue growth through data-driven marketing strategies and optimizing marketing spend for maximum impact.
• Expertise in Adobe InDesign for designing professional marketing assets.
• Hands-on experience with digital platforms like Google Ads and LinkedIn Ads.
• Strong proficiency with marketing analytics tools (e.g., Google Analytics).
• Hands-on experience with HubSpot for web content management.
• Advanced proficiency in Excel for reporting and analysis, including pivot tables and data visualization.
• Exceptional project management skills with the ability to balance multiple priorities and focus on revenue-driven outcomes.
• Strong communication skills and the ability to produce clear, compelling written and visual content and present confidently.
• Experience managing and mentoring team members, particularly in social media.
• Familiarity with SEO principles and conversion rate optimisation.

We understand the importance of good health and happiness for our patients and our team is just the same. You should expect to be as supported and valued being a member of our team and have the freedom to make the most of your role and career with us! When you’re part of the team you will have access to:

• 🩺 Private Medical Insurance: We've got you covered including Opticians & Dental appointments!
• 👩‍⚕️ Doctor Care Anywhere subscription: For you and 5 of your family and friends, Get ready to enjoy health consultations on the go!
• 🏝️ 25 Days Holiday + Bank Holidays (FTE): You've earned it! Enjoy time off to recharge, explore, and make incredible memories.
• 🎁 Birthday Day Off: Go and celebrate however you like!
• 🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing
• 🌳 Company Pension scheme planting a money tree for your future
• 🌈 Charity Days: Join us in giving back to the community! We're all about making a difference together.
• 👶 Enhanced Maternity and Paternity Pay: Extra support during this special time.
• 🚴 Bike2Work Scheme: We love an eco-friendly commute!
• 🏡 UK Remote Working: Work where you're comfortable.
• 🚀 Development Opportunities: Get ready to grow, learn, and make strides in your career!

Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.