Business Development Representative (BDR)

Cape Town | Hybrid

ABOUT US

HyperionDev is one of the largest providers of accelerated tech education in EMEA and a pioneer in coding bootcamps worldwide. We partner with top universities like Imperial College London, The London School of Economics, and The University of Edinburgh to deliver structured technical courses that help learners build fulfilling tech careers.

We are on a mission to close the global tech skills gap by making coding education more accessible and effective. Our partnerships with government bodies, including the UK’s Department for Education, and major companies like Meta, enable us to support thousands of learners worldwide in launching tech careers.

Now, we’re looking for a driven and motivated Business Development Representative (BDR) to help us grow our B2B business by generating leads and securing new business opportunities.

ABOUT THE ROLE

As a Business Development Representative (BDR) at HyperionDev, you will identify, qualify, and engage potential B2B clients to expand our corporate training and learnership programs. Your goal will be generating leads, initiating conversations, and scheduling meetings with key decision-makers in HR, Learning & Development, and Technology to create long-term sustainable financial growth for the business. 

This role is perfect for an ambitious sales professional who thrives in a fast-paced environment, enjoys outbound prospecting, and is eager to build a career in B2B sales. It is a high-impact sales role measuring success by booked meetings and pipeline contribution. You will be expected to outwork, outlearn, and outperform industry standards.

To excel in this role, you should be 

• Customer-obsessed and passionate about delivering results
• Strong organisational skills and detail-oriented
• Excellent communication and presentation skills
• Passionate about technology with a general thirst for significant interest in new platforms and channels
• Bright, motivated and driven, with the motivation to lead by example
• Positive thinker, with a can-do attitude
• Reliable, flexible and cooperative
• Innovative and creative, with a concise, precise and effective approach to problem solving and the ability to develop, deliver and evaluate brilliant ideas
• Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence

RESPONSIBILITIES

Lead Generation & Prospecting

• Identify potential business opportunities in corporate training and learnership/apprenticeships.
• Conduct a minimum of 100 outbound activities per day (calls, emails, LinkedIn outreach).
• Research key decision-makers (Heads of HR, L&D, CTOs, Startup Founders) and initiate conversations.
• Qualify inbound leads to assess their potential fit for HyperionDev’s offerings.

 Pipeline Development & Sales Support

• Book at least 12 qualified meetings per week for the Account Executive and Sales team. 
• Maintain accurate and up-to-date records in CRM tools (Salesforce, HubSpot, or similar).
• Follow up with leads and nurture relationships to move them through the sales funnel.
• Work closely with the sales team to develop and refine outreach strategies.

Market Research & Reporting

• Stay up to date on market trends, competitors, and industry developments.
• Gather insights from prospects to inform HyperionDev’s sales approach.
• Track outreach performance and report on lead generation metrics.
• Seek advice and guidance from the Head of Partnerships to ensure reporting utilises the right metrics, delivers robust insight, includes clear actions and relates clearly to achievement against agreed objectives.

SALES KPIs & PERFORMANCE EXPECTATIONS

To succeed in this role, the BDR must meet or exceed the following monthly performance metrics:

Outbound Activity:

• 2,000+ outreach activities per month (calls, emails, LinkedIn messages).
• 500+ cold calls per month to key decision-makers.

Pipeline Growth & Conversion:

• 50+ new qualified leads added to the CRM per month.
• Minimum of 50 booked meetings per month.
• 12+ meetings per month progressing to sales opportunities.

Revenue Impact:

• Contribute to a sales pipeline valued at R1,000,000+ per month in potential business.
• Maintain a conversion rate of 15%+ from the initial call to meetings booked.

REQUIREMENTS

Minimum Qualifications:

• 2+ year of experience in a sales, business development, or customer-facing role (B2B sales experience preferred).
• Proven ability to conduct cold outreach and initiate conversations with key stakeholders.
• Strong communication and interpersonal skills with a persuasive approach.
• Familiarity with CRM tools (Salesforce, HubSpot) and sales engagement platforms.
• Ability to learn quickly and adapt in a fast-paced startup environment.

Preferred Qualifications:

• Experience in corporate training, learnerships, or education sales is a plus.
• Previous experience in a tech startup or EdTech company.
• Understanding of B-BBEE codes, education, and SETA framework.

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.