Marketing Executive - job 1 of 8

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

The Role

We are looking for a results-driven and detail-oriented Marketing Executive to support the execution of marketing campaigns across email, social media, website content, and other digital channels. The ideal candidate should have hands-on experience in digital marketing, be proficient in marketing tools, and stay updated with trending campaign strategies to enhance audience engagement. This role requires strong content creation skills, execution capabilities, and collaboration with cross-functional teams.

Key Responsibilities

Marketing Campaign Implementation & Execution:

• Implement and manage email marketing campaigns, ensuring high engagement and performance optimization.
• Assist in executing social media marketing campaigns, including organic and paid content across key platforms.
• Support in planning and publishing website content, ensuring updates align with campaign goals and audience needs.
• Utilize marketing automation tools (HubSpot, Mailchimp, Marketo, etc.) to streamline campaign execution.
• Monitor and track campaign performance, using analytics to optimize future marketing efforts.
• Stay updated on trending marketing campaigns, including influencer marketing, video marketing, and AI-driven campaigns, to support execution.

Content Development & Digital Presence:

• Create and edit engaging content for social media, websites, and email campaigns, ensuring consistency in tone and messaging.
• Work with designers and external agencies to develop compelling visuals, videos, and event branding assets.
• Ensure website content is SEO-optimized and aligned with marketing objectives.
• Manage and maintain a strong brand presence across digital channels.

Market Adaptability & Audience Engagement:

Conduct research on market trends, competitor activities, and audience behavior to refine marketing execution.

• Support in adapting campaigns based on industry developments and audience insights.
• Monitor and analyze audience engagement across digital platforms to improve content and campaign effectiveness.

Customer journey management:

• overseeing the customer journey from start to finish.
• Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.

Organizational, Communication & Teamwork Skills:

• Manage multiple projects and tasks simultaneously, ensuring efficient prioritization and meeting deadlines under pressure.
• Communicate effectively with marketing teams, sales teams, clients, and external partners, ensuring clarity in marketing plans and problem resolution.
• Collaborate with cross-functional teams, sharing ideas, providing feedback, and fostering a supportive and results-driven work environment.

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Minimum 1-2 years of experience in digital marketing, content creation, and campaign execution.
• Strong experience in email marketing, website content management, and social media marketing.
• Proficiency in marketing automation tools (HubSpot, Marketo, Salesforce, Mailchimp, etc.).
• Hands-on experience with SEO, PPC, Google Analytics, and paid social media campaigns.
• Ability to collaborate with cross-functional teams, including sales, design, and product teams, to execute marketing initiatives.
• Strong writing and editing skills for digital content creation.
• Data-driven mindset with analytical skills to measure and optimize campaigns.
• Highly adaptable, eager to learn, and able to thrive in a fast-paced environment.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world. 

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.