Marketing Manager - Client Demand Generation FTC - 12 Months

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

As our Marketing Manager, you'll spearhead engaging demand generation campaigns for the Africa Tech Festival - connecting over 15,000 attendees in Cape Town every November. You'll:

• Own the client demand generation strategy for our event portfolio
• Expand client data, build authority, and generate interest
• Work closely with sales to identify opportunities and overcome challenges
• Create and execute multi-channel campaigns across all stages of the buyer journey

Your key responsibilities:

• Develop data-driven strategies to build pipeline and target new segments
• Create compelling content that engages, entertains, and educates audiences
• Design frictionless customer journeys that support qualified pipeline
• Collaborate with sales to develop effective enablement materials
• Experiment with new messaging and positioning through A/B testing
• Analyze campaign performance and apply insights to future initiatives

You'll drive growth across key metrics:

• Overall ROI of marketing strategies
• Net new leads and engagement metrics
• MQLs, SQLs, and pipeline volume/revenue
• Closed/won deals and contribution to overall SPEX target

Join our team:

We're customer-centric, agile, data-driven, and revenue-focused. You'll be part of a dynamic marketing team that:

• Puts customers first, creating value and building relationships
• Stays ahead of market trends and responds quickly to changes
• Uses data to prioritize efforts and measure impact
• Works closely with sales as 'one revenue team'

This is initially a 12-month maternity cover with potential to become permanent.

• B2B Event Marketing Experience is preferrable.
• Marketing experience with results across search, display, social and email channels.
• Experience of using relevant, engaging content to attract and nurture prospects from ToF to a client.
• A customer-first mindset – and an interest in the tech sector!
• Time management – Ability to work in a fast-paced, high-pressured environment, manage multiple projects, and stakeholders, within set deadlines whilst maintaining quality output is crucial
• Data Analysis – Ability to analyse historical and current data across channels to refine campaigns timeously and set them up for success
• Strategic Thinking – You will need to be able to create, deliver and execute current campaigns whilst thinking about the overall objective of expanding client data, building authority, and generating interest in Africa Tech Festival, resulting in SQLs
• Team Work and Communication – Have a strong ability to communicate (written, verbal and presenting) and collaborate with a variety of stakeholders from Sales and Audience Marketing to Production, Operations and Customer Success, AND clients – with the ultimate goal of ensuring all client deliverables are met timely and the client has a positive customer experience the moment they sign on.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.