Demand Generation Leader

Journey Clinical is on a mission to transform the growing mental health crisis by accelerating the adoption of frontier treatments that lead to lasting improvements in clinical outcomes. We have built a turnkey healthtech platform to safely and effectively expand access to a powerful modality known as Psychedelic-Assisted Psychotherapy, starting with Ketamine-Assisted Psychotherapy (KAP). In our patient-centered collaborative care model, licensed psychotherapists in the network take on the psychotherapy, while Journey Clinical's in-house medical team takes on patient eligibility, treatment plan and outcome monitoring. Our platform gives psychotherapists passionate about PAP the infrastructure and support required to become empowered KAP providers, while enabling higher standards of patient care and enhanced clinical outcomes.

We have recently closed a successful Series A round led by Union Square Ventures, and are backed by a number of top-tier investors including AlleyCorp, Fifty Years, Able Partners, Gaingels, Palo Santo, PsyMed Ventures, Coalition Operators, Christina Sass co-founder of Andela, ​​Edvard Engesæth, MD co-founder of Nurx and, Hans Gangeskar co-founder of Nurx.

We are building an open-minded and inclusive workplace where you will have the opportunity to grow and collaborate with a diverse team of high performing individuals. Our team combines extensive experience in business and healthcare. We are mission driven and strive to make the workplace stimulating, ethical, rewarding, and fun. Together, we will be working at the cutting edge of a groundbreaking field that is reshaping mental health and we will make a direct impact on people’s lives.

Position Overview:

As the Demand Generation/Growth Marketing Leader, you will play a key role in driving customer acquisition for both therapists and patients. You will design, execute, and optimize growth strategies across paid and organic channels. You will focus on performance marketing, growth experimentation, and product-led growth to fuel our mission of making psychedelic-assisted psychotherapy more accessible.

Key Responsibilities:

Growth Experimentation:

-Design and execute growth experiments across the marketing funnel, including go-to-market strategies, funnel conversion optimization, and landing page testing.

- Collaborate with the product and design teams to create high-converting landing pages and compelling marketing assets.

- Build and refine customer journeys to improve engagement and maximize conversions.

Performance Marketing:

- Develop, manage, and optimize campaigns across key paid channels, including Meta and Google Ads via an agency

- Explore and test additional paid channels (e.g., TikTok, LinkedIn) to expand acquisition reach

- Monitor campaign performance, analyze ROI, and continuously optimize for efficiency and scalability.

Product-Led Growth (PLG):

-Identify and leverage organic growth levers such as SEO, blog and partnerships to drive acquisition

-Collaborate with the product team to optimize referral programs and community-driven growth initiatives.

-Analyze user behavior and feedback to uncover opportunities for organic growth.

Qualifications:

Experience: 

-5-10 years of experience in growth marketing, with expertise across performance marketing and growth experimentation testing new channels and scaling existing channels in VC backed early stage startups

-Channels: Proven track record managing Meta and Google Ads campaigns; experience with additional platforms like TikTok is a plus.

-Experimentation: Deep experience in funnel optimization, go-to-market experimentation, conversion rate optimization (CRO), and landing page design/testing.

-PLG Expertise: Demonstrated success in leveraging organic growth channels such as community, referrals, and partnerships to drive customer acquisition.

-Analytical Skills: Strong ability to analyze data, interpret insights, and make data-informed decisions to improve campaign performance.

-Mindset: Growth-oriented, self-starter who thrives in a fast-paced, mission-driven environment, enjoy being a doer

-Bonus: prior experience doing patient acquisition with insurance

We recognize healthcare is a universal concern and tackling the mental health crisis will require team members with different strengths from all walks of life. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law.

If you feel discouraged by the job description because your skills don’t exactly match please apply anyway. We likely missed something and are open to expanding our understanding of the role.