Creative Specialist

Responsible for developing big ideas for our digital marketing campaigns. This includes working with our clients on the strategy and implementing it with our creative production and media buying teams. The ideal candidate is a self-driven marketer who is both creative and analytical. This role will build and lead direct response creative, integrated marketing, and performance marketing channels. They will be contributing to the creative needs of multiple digital mediums including Facebook Ads, Google Ads, Youtube Ads, Email, SMS, Landing Page, and others.

Additional Responsibilities include:

• Deep dive into previous split test data to see what works and what doesn’t, identifying the patterns of success to capitalize one, and the mistakes to avoid for ads, landing pages, and other content sequences
• Analyze the data from all tests, write up an analyses that teases out the “what and why” findings so you and your team can learn and improve
• Relentlessly testing new variations on control creative to keep it performing at maximum levels
• Collaborating with PMs, developers, designers, video editors and fellow copywriters to provide constructive feedback on all creative content before live testing
• Client brainstorming and collaborating on concept development and other relevant marketing messaging position strategies
• Create client-facing presentations educating on our creative methodology and overall performance
• Prioritize split testing ideas to focus on those tests deemed to have the highest potential impact in the least time with the least effort with each media channel stakeholder while relying on both research and intuition to prioritize tests with highest likelihood of success
• Establish clear directives with copy, design, tech, media buyers, and other key team members to ensure smooth cross-functional delivery of all creative tests
• Work with client leads, media buyers and our creative production team to plan, execute and report
• Participation in market research and customer insights
• Create detailed personas and map the ideal journeys our client’s customers will go through, integrating strategy with creative architecture to deliver an optimal

• 3+ years of experience as a creative thought leader in a high-volume split testing environment that’s been exposed to multi-million dollar paid digital media buys
• Highly knowledgeable in product features with Facebook Ads and Google Ads Platforms
• Experience with consumer psychology and have developed a strong intuition about what works
• Experience using data analysis to creative development
• Passionate about the net effect of the split tests
• Ability to be data driven and use response data to detect patterns of success to replicate
• Experience with analytics, whether using Google Analytics, another CRO-specific analytics tool, or spreadsheets
• Excellent oral, written, and interpersonal skills
• Strong organizational skills
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively
• Is competitive, self motivated, and resourceful

Our Mission

We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.

About Jump 450

Jump 450, an Omnicom Media Group Agency, is based in New York City but employs experts throughout the world. We are a high-growth digital performance marketing agency that has seen rapid growth of over 150% over the past four year and doubled our staff. Jump’s exceptional culture, employee development approach, team engagement, perks, and benefits were just part of the reason publications like Fast Company Magazine, Inc Magazine, Agency Spotter’sTop 30 Agencies 2021 and Ad Age Best Places to Work chose to highlight Jump. We are also an Inc 5000 Company (#899!) and have a >90% team member retention for professional reasons.

Jump 450 is the highest paying performance marketing agency in America. Our lucrative employee compensation model is perhaps one of our most compelling features–one that incentivizes our team to drive meaningful returns for our clients. Jump offers uncapped compensation for employees by sharing ~40% of top-line revenues with the team each and every month. On average our sales, media buying, and creative teams make 400% higher than the average for their roles in the US.

This work environment has created a triangle of alignment between company management, our employees, and our clients. We only hire experts, then provide additional learning and development so that our clients are receiving only the highest quality of output from real professionals. Among Jump's six core values are problem solving, ownership, execution, thought leadership, innovation, and collaboration. Our culture encourages team members to take calculated risks, actively look for innovation and creativity, and seek out ideas from all layers within the organization.

In addition to our beautiful New York office space (Brookfield Place), employees are encouraged to work from their home or wherever they feel most comfortable. They can choose to work from the office, their home, or at the coffee shop.

Additional benefits include:

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
  • Limited Purpose FSA
  • Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office
• Company Events & Happy Hours
• 10 Week Paid Parental Leave
• Tuition Reimbursement Of Up To $5,000