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Content Manager, Social

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

About the role:

We are seeking a highly motivated Social Content Manager to join KAYAK's North America marketing team! This is an exciting opportunity to help transform KAYAK's social media presence and drive real business impact. You will supervise content creation at scale to drive audience engagement and cultivate a community of fans.

In a world where brands are vying for people’s attention, you live on the For You Page and have a deep understanding of what it takes to cut through. You are hardworking and have a consistent track record of making content that people share. This position is instrumental in helping KAYAK find engaging, entertaining and clever ways to reach and resonate with travelers — making them smarter and making them laugh.

The ideal candidate will possess a blend of critical thinking and creativity, using channel and audience insights to drive impactful recommendations. Collaborating closely with our influencer and paid social teams, this role requires strong organizational mastery and a willingness to experiment and iterate quickly.

This role reports to the Director of Brand and is a hybrid position based in Connecticut or New York.

In this role, you will:

  • Own the implementation of social content strategy, to deliver against marketing and business objectives
  • Lead, mentor and encourage a team of two, responsible for handling and growing our social channels
  • Leverage insights via social listening and audience engagement to develop fresh, innovative ideas
  • Up level social content execution, setting a commitment for creative excellence
  • Implement new processes and ways of working to scale KAYAK’s organic social presence across key channels
  • Leverage KAYAK’s distinct tone of voice and adapt it appropriately across different channels
  • Keep the broader marketing team updated on relevant news, trends and emerging platforms
  • Partner closely with Paid Social and Influencer teams to align collective efforts with KAYAK’s brand strategy and vision
  • Lead monthly reporting and analytics to measure progress and optimize future content decisions
  • Collaborate with internal teams and agency partners to develop out of the box, social first campaigns

Please apply if:

  • 7+ years of validated experience in social media at a major brand or creator account.
  • Proven track record to develop unexpected and effective content ideas that get people talking
  • A strong, diverse portfolio of high performing social media work
  • A constant pulse on culture, trends, and using social media to fuel conversation
  • Demonstrated ability to use audience and channel insights to deliver compelling content
  • Passionate and effective storyteller that can easily adapt ideas across social channels
  • Strong organizational and communication skills, with strong attention to detail and a quick wit
  • Deep familiarity with in-app creator tools across social platforms and knowledge of video production tools (After Effects, Premiere Pro)
  • Experienced team manager, with a focus on encouraging growth and upskilling junior team members

Benefits

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousand of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Competitive retirement and health plans
  • Free lunch 2 days per week

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this United States located role is $95,000 - $105,000.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

At OpenTable/KAYAK, we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users, partners, and teams. We strive to be an open and welcoming environment so that no matter who you are, you can be yourself.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request an accommodation(s).

 

#LI - BB1

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Average salary estimate

$100000 / YEARLY (est.)
min
max
$95000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Manager, Social, KAYAK

At KAYAK, a leader in the travel search engine industry, we are on the lookout for a talented Social Content Manager to join our dynamic North America marketing team! If you are fueled by creativity and passion for storytelling, this is the role for you. Imagine coming to work every day knowing you're not just managing social media but redefining how the world experiences travel through compelling content. In this exciting position, you'll spearhead our social media content strategy, ensuring it not only resonates with travelers but drives real business impact. You'll supervise a team of two, sharing your expertise while fostering a culture of innovation and experimentation. Your knack for leveraging insights to develop fresh ideas will help elevate KAYAK’s organic social presence across multiple platforms. If you thrive in a fast-paced environment, understand the nuances of different channels, and can adapt KAYAK's tone of voice like a pro, we want you! We believe in work-life harmony, offering flexible options and amazing benefits, including the ability to work from almost anywhere for up to 20 days a year. A supportive atmosphere with a focus on mental well-being, along with opportunities for professional growth, awaits you in this pivotal role. If you are ready to make your mark in a company that values innovation and creativity, the KAYAK family eagerly awaits your application!

Frequently Asked Questions (FAQs) for Content Manager, Social Role at KAYAK
What are the main responsibilities of a Social Content Manager at KAYAK?

As a Social Content Manager at KAYAK, your primary responsibilities will include overseeing the implementation of our social content strategy, leading a team to enhance our social media channels, and using audience engagement insights to craft innovative content ideas. You’ll also need to maintain monthly reporting and analytics to evaluate performance and make data-driven decisions.

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What qualifications are needed for the Social Content Manager position at KAYAK?

To be considered for the Social Content Manager role at KAYAK, you should have at least 7 years of experience in social media management, particularly with major brands. Strong storytelling skills, a diverse portfolio of successful social media projects, and familiarity with video production tools are essential for this position.

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How does the Social Content Manager role at KAYAK impact business results?

The Social Content Manager at KAYAK plays a pivotal role in shaping brand perception and engagement. By crafting shareable content that resonates with travelers, you'll directly influence audience growth, brand loyalty, and ultimately drive significant business impact through effective social media strategies.

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What kind of team will the Social Content Manager lead at KAYAK?

In the Social Content Manager role at KAYAK, you will lead a talented team of two social media professionals, mentoring them in creativity, strategic thinking, and execution of content that engages our audience and aligns with KAYAK’s brand objectives.

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What are the key skills required for a successful Social Content Manager at KAYAK?

Key skills for a successful Social Content Manager at KAYAK include strong organizational abilities, exceptional communication skills, a deep understanding of social media trends, and the ability to analyze audience insights for content development. Creativity combined with a strategic approach to social media engagement is crucial.

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Common Interview Questions for Content Manager, Social
How do you measure the success of social media campaigns?

To measure the success of social media campaigns, focus on key performance indicators such as engagement rates, reach, impressions, website traffic generated from social posts, and overall sentiment analysis from audience interactions. Highlighting specific examples from your past experiences can strengthen your answer.

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Can you describe a successful social media campaign you executed?

In answering this question, describe the campaign's objectives, the strategic approach you took, creative elements you implemented, and the measurable outcomes achieved. Share metrics that showcase the impact your campaign had on the brand’s engagement and visibility.

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How do you stay updated on the latest trends in social media?

Mention your strategies for staying informed about social media trends, such as following relevant industry blogs, participating in webinars, and engaging in social media communities. This shows your commitment to continuous learning and adapting to the rapidly changing landscape.

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How do you handle negative feedback on social media?

Discuss a thoughtful approach to negative feedback, emphasizing the importance of addressing concerns transparently, responding promptly, and turning negative interactions into opportunities for positive engagement. Showcase previous instances where you successfully managed criticism.

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How do you ensure brand consistency across different social media platforms?

Emphasize your strategy for maintaining brand consistency by having a clear brand voice and guidelines. Share examples of how you’ve tailored content to fit each platform while ensuring that the core message remains aligned with the brand's identity.

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What tools do you use for social media management and analysis?

Mention specific tools you are proficient in, such as Hootsuite, Sprout Social, or Buffer for management, and Google Analytics or native platform insights for analysis. Discuss how you leverage these tools to optimize content strategy and measure performance.

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How do you adapt content for various social media platforms?

Describe your strategy for adapting content, including understanding the strengths and audience demographics of each platform. Discuss how you tailor messaging and visual elements to ensure relevance while retaining the brand's core message.

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What role does collaboration play in your content creation process?

Highlight the importance of collaboration in your content creation process. Share how you engage with different teams, such as influencers and paid social, to develop cohesive and engaging campaigns, ensuring that all aspects align with broader marketing goals.

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How do you manage deadlines and prioritize tasks in your role?

Discuss your organizational strategies, such as using project management tools to track deadlines and tasks. Emphasizing the importance of prioritizing high-impact tasks that align with business objectives can resonate well with the interviewers.

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What are your thoughts on using user-generated content in social media?

Share your perspective on user-generated content, highlighting its authenticity and ability to foster community engagement. Discuss any past experiences where you successfully utilized UGC to enhance brand storytelling and connect with the target audience.

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At KAYAK, we help millions of travelers around the globe make confident travel decisions. As the world’s leading travel search engine, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental...

83 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$95,000/yr - $105,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 28, 2025

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