Senior Lead, Partner Marketing - SMB Demand Generation

The Sr. Partner Marketing Manager – SMB Demand Generation is responsible for driving direct engagement with SMB partners to create impactful demand generation initiatives across the Americas. Initially supervising one team member, this role will define team priorities and structure as the business scales. The Sr. Manager will actively collaborate with SMB partners to develop and execute joint marketing plans that drive pipeline creation, foster partner engagement, and achieve sustained revenue growth. This position also plays a pivotal role in shaping Klaviyo’s SMB partner marketing strategy, advocating for partner needs, and driving innovative co-marketing approaches to deliver measurable business outcomes.

Supervisory Responsibilities:

Team Management:

• Recruits, hires, and trains team members as business needs scale 
• Provides mentorship, coaching, and support to team members, ensuring their professional development and success
• Oversees daily team operations, ensuring alignment with partner marketing goals and objectives
• Conducts timely and constructive performance evaluations, offering feedback and guidance

Team Growth and Development:

• Defines team structure and strategy to align with evolving business needs and growth in the SMB partner ecosystem
• Balances team management responsibilities with direct contributions to partner marketing initiatives

How You'll Make a Difference:

• Develop SMB Demand Generation Strategies:
• Work directly with top SMB partners to co-create and implement comprehensive marketing plans, managing the necessary marketing budget and resources 
• Align plans with business goals to drive measurable pipeline growth, customer acquisition, and revenue impact
• Execute Marketing Initiatives:
• Collaborate with partners to design and launch demand generation campaigns that deliver qualified leads and predictable pipeline growth
• Ensure timely execution of initiatives, adapting to partner needs and market dynamics
• Lead Regional Pipeline Success:
• Serve as a key driver of pipeline performance across the Americas by managing partner engagement and marketing efforts
• Leverage data and insights to ensure joint success with SMB partners, optimizing campaigns and initiatives for better outcomes
• Partner Engagement & Relationship Building:
• Build and maintain strong, collaborative relationships with SMB partners, increasing their engagement and commitment
• Develop lifecycle marketing strategies that drive ongoing partner success
• Cross-Functional Collaboration:
• Work closely with Partner Demand Acceleration, Partner Sales, Product Marketing, and Partner Enablement teams to align on strategy and ensure seamless execution
• Act as a bridge between internal teams and SMB partners, ensuring joint goals are met
• Monitor and Optimize Campaign Performance:
• Analyze campaign data and key performance metrics (e.g., partner-sourced pipeline, conversion rates, MDF utilization) to continuously improve marketing outcomes
• Provide actionable insights to partners and internal stakeholders for ongoing optimization
• Performs other related duties as assigned. 

Who You Are:

• 12+ years of partner marketing experience, with a focus on SMB demand generation and 3+ years of supervisory experience
• Demonstrated success in executing demand generation campaigns and achieving measurable pipeline growth
• Strong ability to build trust and foster relationships with SMB partners, driving engagement and success.
• Comfortable balancing strategic planning with direct execution of campaigns and initiatives
• Exceptional verbal and written communication skills to engage internal teams and external partners
• Expertise in analyzing performance data, optimizing campaigns, and driving predictable business outcomes
• Skilled in managing multiple priorities, balancing team leadership with direct contributions
• Bachelor’s degree in Marketing, Business, or related field preferred, equivalent work experience required.