Social Media Manager

Magic Spoon reimagines your childhood breakfasts favorites with more protein, less sugar, and more fun. Since launching in 2019, we've brought our unbelievably tasty cereal to over one million customers online and over 20,000 stores nationwide. With our recently launched Protein Treats and Protein Granola we're continuing to find new ways to make mornings magical - all made possible by our incredible team.

We’re looking for an experienced social media manager to join our growing team, focusing on bolstering our social channels to drive significant channel growth and engagement. This role will report into our Director of Marketing Strategy.

This is a full time, in-person/hybrid role (Tuesday, Wednesday, Thursday in office) based in Tribeca, NYC.

As Social Media Manager you'll:

- Lead the company’s social content strategy, laying out testing roadmaps, tracking metrics, and building out monthly reporting for internal stakeholders

- Accelerate the growth of our audience size on TikTok while achieving best in class industry engagement 

- Lead execution of weekly, multi-channel content calendars including content brainstorming, editing, caption writing and post scheduling 

- Lead content creation using 50% of own time and a monthly budget for creator content, creating short form video content for organic and paid media that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram

- Continuously monitor and manage Magic Spoon’s social community through identifying, coordinating and executing opportunities with creators, partnerships and collabs (be in the inbox and the dms!)

- Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation

- Manage influencer and celebrity seeding

• 2-5 years of experience with a proven track record of growing personal or brand TikTok and Instagram
• Must be comfortable with UGC including filming, editing and being on camera 
• Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro 
• Up to date with social media trends and what’s working and trending on TikTok an Instagram 
• Experience in social media metrics and monitoring tools (I.e. Sprout Social)
• A love of all things fitness, healthy eating, and and knowledge about key creators and brands in the better for you space

What we value:

Hold on to the Dream 💫 Adult life shouldn’t be boring, prioritize your work/life balance, we can build a world-class company and have fun doing it

Don’t miss the bowl for the loops 🙌 We’re all working towards the same big goals, prioritize collaboration over ego, politics, or possessiveness

Be a Fruit Loop in a world of Cheerios 🌈 Bring your whole, unique self to work, celebrate and care for everyone

Pour your own milk…and don’t be afraid to spill a little 🥛 We trust you, use your best judgment to make decisions. Mistakes are inevitable, let’s learn from them!

• Competitive salary & equity
• Bonus eligibility
• 100% covered Health, Vision, Dental insurance
• 401(k)
• Generous parental leave
• Flexible vacation
• Catered lunch in office
• Dog friendly office!
• Unlimited cereal ✨🥣

Magic Spoon is committed to building a company that not only represents, but includes, individuals across different backgrounds and perspectives. Everyone deserves an equal seat at the breakfast table.

Magic Spoon intends to offer competitive base pay within the stated range, dependent on job-related, non-discriminatory factors such as experience, skills, and qualifications. To further compensate and recognize our employees for their work, our total compensation package includes equity and a robust benefits package. The anticipated annual base salary range for this role is $75,000 - $110,000.