Marketing Officer - Digital Marketing

For someone looking to join a company that fosters a culture of teamwork and positive working relationships within company, this is a great career move with a clear goal and direction. This role is an exciting opportunity to shape and implement marketing strategies from the ground up.

Company Profile:

Our client is a trusted international manpower service agency, dedicated to connecting skilled workers with top-tier job opportunities across various industries worldwide. Whether you are an individual seeking new career paths or an employer looking to hire talented professionals, our client is your reliable partner in navigating the global job market. Their platform offers seamless access to a vast network of employment options, allowing workers and companies to find the ideal match for mutual growth and success.

Overall purpose and responsibilities of the role:

Marketing Officer will play a vital role in driving the growth and market expansion efforts of the company. This position will focus on increasing brand awareness and generating high-quality leads to support client acquisition in international markets such as Australia, New Zealand, and Canada, as well as new regions and industries. As the first dedicated marketing professional in the organization, the Marketing Officer will be responsible for developing and executing marketing strategies, optimizing campaigns, and analysing performance metrics. Over time, this role offers the potential for leadership development, making it ideal for someone with a proactive mindset who thrives in an independent and evolving role.

Duties and Responsibilities:

Our client is a dynamic recruitment company focused on providing innovative solutions and exceptional service.

Operating in international markets, including Australia, New Zealand, and Canada, we aim to expand our client base beyond referrals and into new industries and regions.

Our client is seeking a talented and motivated Marketing Officer to lead our brand awareness and lead generation efforts. As their first dedicated marketing professional, you will play a crucial role in developing and executing strategies that drive client acquisition and strengthen our market presence.

This position is ideal for someone with a proactive mindset and the ability to work independently, with the potential to evolve into a leadership role over time.

Key Responsibilities:

• Develop and execute marketing strategies that focus on brand awareness and lead generation. Manage and optimize email campaigns to engage potential clients and retain existing ones.
• Conduct data analysis to inform marketing strategies and measure performance metrics. Implement SEO practices to enhance our online visibility and drive traffic.
• Monitor and analyze marketing performance, focusing on cost per lead and return on ad spend (ROAS). Generate actionable reports to measure key performance indicators such as leads generated, client acquisition rate (CAR), and ROI. Work collaboratively with other teams to align marketing initiatives with overall business

Must-have Skills/Qualification:

Qualifications and Skills:

• Proven experience in marketing, preferably within recruitment or related industries.
• Proficiency in computer literacy and SEO tools.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent written and verbal English communication skills.
• Self-starter with the ability to work independently and manage multiple priorities.
• A well-mannered and professional demeanor.

Preferred Experience: Background in recruitment marketing or an understanding of international recruitment strategies.

Familiarity with CRM systems and marketing automation tools is a plus.

Work Style and Culture Fit:

Adaptable and open to learning in a fast-paced environment. Aligned with our core values of professionalism and collaboration.

What our client offers: A hybrid work setup with flexibility to balance in-office and remote work. Opportunities to grow into a leadership position as the marketing team expands. The chance to make a significant impact on the company

Job Type: Permanent

Employment Type: Full Time Employment

Schedule: Monday to Friday 9am to 5pm

Location: Hybrid / 2 days work onsite and 3 days work from home

Industry: Recruitment Agency