Social Media Manager

JOB DETAILS

Job Title: Social Media Manager

Location: Remote

Work Shift: US time zone

Working Hours: 15 to 20 hours per week (Part-time)

Job Description:

We are looking for a highly motivated Social Media Manager to join our team on a part-time basis. This role requires a creative, analytical, and collaborative individual who can manage our social media presence, curate engaging content, and align efforts with overall marketing goals.

Key Responsibilities:

• Develop and implement a content calendar to align with marketing goals and maintain consistent posting across platforms such as Instagram, Facebook, and TikTok.
• Plan and schedule posts with a strategic focus on increasing engagement and audience growth.
• Regularly track performance metrics and analyze content effectiveness, providing reports with actionable insights.

• Identify, source, and curate high-quality user-generated content (UGC) to drive authentic interactions with the audience.
• Occasionally create branded content to complement UGC and showcase Stick Mobility products and values.
• Repurpose UGC and curated content across platforms for maximum reach and effectiveness.

• Actively engage with the community by responding to comments, messages, and mentions.
• Build and nurture relationships with followers, influencers, and brand advocates to strengthen online presence.
• Collaborate with the customer support team (integrated with Gorgias) to ensure timely and consistent responses to inquiries and concerns.

• Monitor content performance and audience engagement across all platforms.
• Use data-driven insights to refine strategies and optimize content to achieve marketing goals.

• Work closely with the marketing team to ensure alignment with overall marketing goals.
• Support paid marketing efforts by providing impactful UGC and curated content for advertising campaigns.
• Coordinate with internal teams to maintain brand consistency and ensure content aligns with the company’s mission.

Requirements:

• 3+ years of experience in social media management for consumer brands, preferably in fitness or lifestyle industries.
• Proven ability to source and curate user-generated content and develop engaging social media strategies.
• Strong understanding of content calendar management and audience engagement best practices.
• Excellent communication skills, both written and verbal, with fluency in English.
• Experience analyzing social media performance metrics and providing actionable insights.

• Experience with social media scheduling tools. Company currently uses Agorapulse.
• Familiarity with analytics platforms such as Google Analytics or native social media insights.
• Knowledge of customer support tools like Gorgias is a plus.
• Basic graphic design or video editing skills are advantageous.

• Proactive and highly responsive, with a strong community-building mindset.
• Creative thinker who stays updated on social media trends and best practices.
• Passionate about fitness and wellness.