Director of Marketing

Hello. Is it YOU we’re looking for? 

Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.

Mysa is seeking a results-driven Director of Marketing to lead the marketing efforts for our Mysa HQ division, which provides Energy Management Systems (EMS) tailored for multi-site retail, restaurant chains, franchises, and professional service businesses. This role is critical in driving awareness, lead generation, and customer acquisition for our EMS solutions, which integrate smart thermostat hardware with cloud-based SaaS platforms to optimize energy efficiency and reduce operational costs.

The leader we seek is a roll-up-your-sleeves builder who executes. We have been a market leader in the B2C space for about 7 years and have also had a B2B business for about 3 years. We know our ICP, which is multi-site retailers, restaurant chains, and allied health services firms (pharmacists, health care providers) with over 30 locations. We have grown our B2B business through strong word-of-mouth referrals driven by  the ease of use of our product and our exceptional customer support. We are now focused on developing our top of funnel by building our brand and growing and engaging our customer community. We need someone who can come in and set the strategy within the first 6-8 weeks, then help us develop (A) a clear B2B brand on our website and social media, (B) content that is useful to our target audience, (C) a community and events strategy, and (D) a messaging/outreach cadence that builds top-of-funnel and community . We are not looking for a bunch of brilliant Google Slides charts.

We are looking for someone who can quickly develop a directionally correct B2B strategy, then execute, learn, and iterate to build a B2B brand and drive leads. 

• Brand Building – Develop a recognizable B2B brand for Mysa and consistently deliver that brand on the web, via socials, and podcast/video.
• Demand Generation & Customer Acquisition – Build the top of funnel for our sales team. Drive multi-channel campaigns (digital, content, email, social, and , events) and ABM strategies to generate leads and engage decision-makers.  Determine our trade show strategy and execute it.
• Sales Support – Provide B2B collateral such as case studies, ROI calculators and like. Provide sales messaging regarding key product features and benefits.
• Community Building – Figure out how to engage with customers, build referrals, reviews, and advocacy, and get them talking with each other. 
• Team Leadership & Development – Build, mentor, and lead a high-performing marketing team, fostering collaboration, innovation, and data-driven decision-making.

• 10+ years of marketing experience, with at least 5 years in a B2B marketing leadership role.
• Proven experience marketing hardware + SaaS solutions in a B2B environment.
• Experience leading demand generation campaigns, lead nurturing strategies, and B2B customer acquisition efforts.
• Ability to manage multi-channel marketing programs, including digital marketing, video, podcasts,  content, email, events, and PR.
• Strong analytical skills and experience with marketing analytics, CRM,and sales/marketing automation tools such as Segment, Customer.io, Salesforce, Marketo, Pardot, Zapier, Chili Piper, and the like.

More About Mysa

Since entering the North American market in 2018, our thoughtfully-designed-in-Canada smart thermostats for electric heating or cooling have been warmly welcomed into customers’ homes and hearts, garnering  thousands of 5-star reviews. Recognized as a leading employer in the booming Canadian tech sector, we were named the 2022 Tech Company of the Year by Tech NL, and have been recognized as one of Atlantic Canada’s Top Employers for multiple years.

By creating innovative smart home tech to help our now-global customer base use their home and business energy more efficiently, we’re living our mission to fight climate change and build our electric future.

Why Join Our Team?

Simply put, it’s all about you. We recognize and respect you as an expert in your field, and support you as you grow and thrive in your role. At Mysa, we’re proud to provide perks like:

- Flexible paid time off (PTO)

- Flexible environment & hours

- Competitive salary structure

- Annual salary increases

- Employee Stock Option Plan 

- Comprehensive Group Health Plan

- Employer-matched RRSPs

- Maternity & Parental Leave Top-Up Program

- Training & Development Allowance Program

- Health & Wellness Allowance Program

- Smart Home Tech Credit & In-Office Tech Allowance

- …and more!

Mysa is an equal opportunity employer committed to promoting diversity and inclusion across race, gender, sexual orientation, religion, ethnicity, national origin, and all things that make us different and wonderful. Your application to this posting is deemed consent to the collection, use, and necessary disclosure of personal information to facilitate our recruitment process. We respect the confidentiality and privacy of all of our applicants.

Interested in this role, but unsure if your “on-paper” qualifications match? Apply anyway — we’re always looking for team members who break the mold. 

Thanks for considering Mysa as your future work home. We’re excited to get to know you.