Director, Consumer Insights - Engagement and Brand

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain, and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity, and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests, and the communities in which we live. We strive to foster a diverse, equitable, and inclusive culture where our employees feel supported, embraced, and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

BACKGROUND:

NBCU TV& Streaming is looking for an experienced Director of Consumer Insights to join our team and drive primary research initiatives that establish a consumer connection to the Peacock, NBC and Bravo brands and increase engagement and retention among subscribers/viewers. This individual will use their prior experience partnering with Subscriber Analytics and Brand Marketing teams to set a primary research roadmap that supports strategic business goals. In this role, you will report to the Vice President of Brand & Growth Strategy Insights and collaborate with senior stakeholders across the organization to bring the consumer perspective into decision-making.

THE IDEAL CANDIDATE IS:

A consumer insights/primary research leader ready to have an impact and help drive strategic decision-making. You should have experience leading quantitative and qualitative primary research initiatives in collaboration with senior stakeholders within Brand Marketing, Growth & Lifecyle Marketing, Customer Relationship Management & Platform Analytics teams to help drive business decisions. We are looking for a candidate with a deep background of leading a range of primary research methods including surveys, focus groups, diary studies, in-depth-interviews and advanced quantitative methods like max diff, conjoint and drivers analyses. You should also have experience working with analytics teams to marry survey data to first party user or subscriber data.

WHAT WE NEED FROM YOU:

• Build relationships with leaders on the Brand Marketing, Growth & Lifecyle Marketing, Customer Relationship Management & Platform Analytics teams, acting as a thought partner and delivering strategic consumer insights that drive overall business success across Peacock, NBC and Bravo
• Create a strategic primary research roadmap to drive Peacock user engagement and retention, collaborating with the Advanced Analytics teams to deliver research insights that are integrated with first party subscriber data
• Collaborate with the Customer Relationship Management team to provide insights and strategic guidance to optimize the various Peacock consumer journeys including deep analysis of specific cohorts like non-viewers and cancellers
• Partner with UX Research leads to deliver integrated insights and recommendations that drive retention and engagement of Peacock subscribers
• Consult with the Brand Marketing team to deliver insights that inform Peacock, NBC and Bravo positioning in the market.
• Track and infuse brand KPIs into everyday thinking and measurement across the organization
• Be an innovative thinker and a clear, effective communicator
• And most importantly, live the values of collaboration and teamwork, operating as one team across NBCU TV & Streaming

WHAT YOU WILL GET FROM THIS ROLE:

• Do meaningful work: Contribute to building a successful streaming service and driving the positioning of entertainment brands
• Drive impact: Help Peacock, NBC & Bravo deliver on strategic goals for brand positioning and subscriber/viewer engagement
• Gain leadership experience in a matrixed org: Build relationships and work with cross-functional teams to deliver strategic insights integrated across survey, 1st and 3rd party data
• Work with smart people and industry experts: Collaborate with experts across many different teams both at Peacock and within the greater NBCU organization 
• Achieve career & professional growth: Access resources to build on your research skills and develop your career
• Work within a high-performing Insights Team: You’ll be joining a supportive team that is highly motivated and proud of what they do

QUALIFICATIONS:

• Background of collaboration with Advanced Analytics teams for a streaming or other subscription service to execute primary research initiatives in support of user engagement and retention goals
• Proven leadership experience working with Brand Marketing teams to support creative development & brand positioning
• Skilled in quantitative and qualitative primary research design and project management including advanced survey writing, survey data analysis, moderator guide development and vendor management
• Digital/app experience required; streaming service experience preferred
• Excellent communication skills and experience building consultative relationships with senior stakeholders to help them focus in on the goals that can be most effectively supported through research
• Experience partnering with internal Data Analytics teams to connect survey and first-party user data and deliver integrated insights & recommendations
• Statistics proficiency and experience required; ability to conduct advanced statistical analysis like factor and conjoint analysis is an advantage but not required
• Advanced proficiency in survey analysis tools (e.g., displayr, Marketsight, SPSS, etc.) required and programming languages preferred (SQL, R)
• Bachelor’s degree required, Master’s degree preferred in a relevant field (Quantitative Methods, Market Research, Psychology, Sociology, Statistics, etc.)
• 8-10 years’ experience in market research for an app, online subscription service or streaming service

ADDITIONAL REQUIREMENTS:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $140,000-$180,000 (bonus and long-term incentive eligible).

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].