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Product Manager, MarTech

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Peacock is looking for a Product Manager to drive the evolution of our Marketing Supply Chain capabilities. This role will lead all initiative outside of the creative workflow such as but not limited to projects that work with performance marketing, earned media, talent relationship and other resource planning initiatives as called upon. This candidate will be responsible for owning cross-functional communication as well as leading the delivery of requests by gathering requirements, facilitating business cases, supporting architecture design, and prioritizing initiatives that ladder into the team roadmap. This role reports to the Marketing Technology Director.

A successful candidate will have a blended background including experience with both the technical integration and strategic application sides of marketing. They will be detail-oriented and well-organized; a leader who successfully works across multiple stakeholders to take ambiguous needs and flesh them out with details and structure. 

Candidate must have strong knowledge of the global Marketing Technology space with a deep perspective on ideal architecture, tool selection, and marketing supply chain workflows.

Key Responsibilities:

  • Project Leadership: Oversee marketing product enhancements that fall outside the creative layer, ensuring they are delivered on time, within scope, and within budget. This includes managing engineers’ timelines, gathering requirements, completing documentation, and prioritizing the project roadmap.
  • Collaboration: Work closely with cross-functional teams both inside the Peacock Marketing organization and across the wider NBCU ecosystem as it pertains to product enhancements.
    • Work with other MarTech product managers to find opportunities for cross-platform enhancements 
  • Data-Driven Decision Making: Work closely with stakeholders & engineering resources to quantitatively inform marketing strategies and project decisions. Monitor and analyze performance metrics to identify opportunities for improvement and optimize marketing efforts. Ensure projects ladder into appropriate MarTech OKRs.
  • Stakeholder Management: Maintain strong relationships with key stakeholders, providing regular updates on project status, performance metrics, and strategic initiatives. Lead biweekly backlog reviews and facilitate prioritization discussions.
  • Agile Practices:
    • Documentation: Create and maintain documentation as it pertains to projects
    • PRDs: Write and develop Product Requirements Documents on a per project basis.
    • Discovery Meetings: Host and lead discovery meetings to ensure timelines and tasks can be properly assigned to the larger project.
    • UAT: Facilitate user acceptance testing (UAT) for new features or platforms; obtain sign-off from primary stakeholder and confirm with tech, prior to launch 

Qualifications

  • Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • 3+ years of experience in product management, with a focus on performance marketing.
  • Proven track record of managing complex projects and delivering results.
  • Strong analytical skills and experience with data-driven decision making.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Knowledge of the latest marketing technologies, tools, and best practices.
  • Proficiency in software and tools such as Airtable, Jira, Workfront or similar project management software, and marketing analytics platforms.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

 Desired Qualifications: 

  • Adaptable performer who can lead effectively under pressure and through significant change 
  • Ability to synthesize and simplify complex concepts/requirements to the team and stakeholders and tie back to business objectives. 
  • Culture carrier with strong leadership skills to drive, deliver, develop and inspire 
  • Results-oriented with initiative to work until job is complete 
  • Experience within media entertainment industry a plus 

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $110,000 - $150,000 (bonus & long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$130000 / YEARLY (est.)
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$110000K
$150000K

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
January 29, 2025

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