Product Manager, Branding

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and paid holidays

Avery Dennison is seeking a Product Manager to join the Materials Group North America organization. This role is responsible for planning and managing the P&L and commercial strategy for the Branding segment.  The successful candidate will provide vision and direction to the organization and drive action and execution to achieve the strategic and P&L goals for this portfolio.

Key Responsibilities:

• Develop strategic plans and lead cross-functional team efforts to meet evolving customer and market needs.

• Execute a portfolio management approach to assigned products to optimize growth and profitability while incorporating a global approach where logical.

• Lead execution of multi-generation product plans including: new product introductions and line extensions, product re-engineering and cost out, product promotions, data sheets, selling sheets, training and other sales tools and communication of product and service program changes. Lead new product launch and commercialization efforts.

• Manage the product lifecycle process and internal and external communication of discontinuations/introductions as required

• Develop and implement pricing strategies to maximize product line growth and profitability. Own the pricing process, from planning and executing price increases, to new product pricing, to managing current customer pricing.

• Collaborate with sales force and business development managers to support introduction and growth of new  products.

• Collaborate with Supply Chain and Sales in the development and implementation of service strategies and programs for assigned product lines.

• Support customer and internal communication and marketing strategy and implementation including advertising, promotions, selling tools, e-marketing campaigns, and lead generation tools.

• Bachelor’s degree required. MBA preferred

• 5+ years business experience, including sales and marketing, desired.

• Salesforce.com experience, desired.

• Ability to generate support and excitement among an informal, cross-functional team in a matrix organization.

• Experience with product development and product commercialization processes.

• Must be able to champion new business ventures.

• Excellent written, verbal communication and presentation skills.  

• Strong teamwork and relationship building skills. 

• Strong financial and business acumen with a proven track record of results.

• Proven project leadership and critical thinking skills.

• Required Travel: 25% 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

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