PPC Specialist

Neo Digital Recruitment has partnered with a leading specialist lender providing financial solutions to customers requiring flexible and affordable short-term financing options. The client is seeking an experienced PPC Specialist to drive their digital acquisition strategy. This role is crucial in helping them reach customers who need their financial solutions whilst ensuring compliance with regulatory requirements.

Key Responsibilities

• Digital Campaign Strategy & Execution
• Develop and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising platforms
• Create and optimise targeted campaigns for different customer segments
• Implement sophisticated audience targeting strategies whilst adhering to FCA guidelines
• Ensure all campaigns comply with financial promotions rules and Consumer Duty requirements

Performance Optimisation

• Analyse user behaviour and conversion funnels to identify opportunities for improvement
• Conduct A/B testing across landing pages and ad copy to enhance conversion rates
• Optimise campaigns based on risk metrics and customer quality indicators
• Monitor and adjust bid strategies to maintain efficient cost per acquisition
• Develop remarketing strategies that align with regulatory requirements

Analytics & Reporting

• Utilise Google Analytics, Microsoft Advertising, and other tools to track campaign performance
• Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI
• Provide data-driven insights to inform strategic decisions
• Monitor competitor activity and market trends#
• Create regular performance reports for senior stakeholders

Cross-functional Collaboration

• Work closely with Compliance team to ensure all campaigns meet regulatory standards
• Partner with Collections team to align acquisition strategy with collections performance
• Collaborate with Risk team to optimise customer targeting and acceptance criteria
• Support wider digital marketing initiatives including email and SMS campaigns

Required Experience & Skills

• Minimum 5 years' experience in PPC management, ideally within financial services
• Proven track record in managing large-scale Google Ads campaigns
• Strong understanding of FCA regulations regarding financial promotions
• Advanced Excel skills and experience with data analysis
• Google Ads and Analytics certifications
• Experience with automation and bid management tools
• Understanding of consumer credit and lending marketplace (Desirable)
• SalesForce: 5 years (desirable)
• SEMrush: 5 years (required)
• A/B testing tools: 5 years (required)
• Excel: 5 years (required)
• Google Ads: 5 years (required)

Personal Qualities

• Analytical mindset with strong attention to detail
• Proactive approach to problem-solving and optimisation
• Excellent communication skills and ability to explain complex data clearly
• Strong commercial awareness and results-driven attitude
• Ability to work autonomously while contributing to wider team objectives

What We Offer

• Competitive salary up to £60k DOE
• Performance-related bonus scheme
• 25 days annual holiday (+1 additional day per year up to 30) + Bank Holidays
• Flexible working arrangements
• Private Healthcare
• Enhanced pension contribution
• Professional development and training opportunities
• Modern office facilities in Nottingham city centre