Performance Marketer

nXscale provides flexible outsourcing solutions for startups and scaleups. We partner with global companies to help them build teams and scale operations.

Our client is one of Australia's most exciting fintech's and is the most frictionless way for start-ups to offer employee ownership. Their aim is to empower start-ups and scale-ups globally to create a better world, through fast and simple equity, developing their teams with 'owner mindsets'. A better future is being created by great teams innovating and building awesome companies with inspired teams of 'owners'.

You'll play a key role in scaling a PLG platform, with the freedom to experiment with tools, optimize campaigns, and fine-tune conversion rates to maximize customer value. This isn’t just a marketing position—it’s an opportunity to merge creativity, analytics, and innovation to drive meaningful revenue growth while contributing to a team that’s revolutionizing how startups harness the power of equity.

This is the career for you if you are passionate about startups, love solving problems with data, and want to be a part of a dynamic and collaborative team.

• Drive scalable growth through performance marketing to support the client’s PLG and content-led demand generation strategy, directly enhancing revenue and customer acquisition efficiency.
• Strong emphasis on US market expansion: Crucial for scaling client’s presence and driving sustainable growth in this key region.
• Manage paid channels: Oversee the setup, execution, and optimization of paid search and social platforms (e.g., Google Ads, LinkedIn), to drive measurable ROI and lower CAC.
• Optimize top-to-mid funnel performance: Integrate traffic acquisition with CRO initiatives to enhance conversion rates and overall funnel efficiency.
• Data-driven optimization: Continuously analyze campaign performance to uncover trends, generate actionable insights, and refine strategies for improved efficiency and results.
• Continuous experimentation: Quickly test new and existing channels, transforming successful experiments into scalable acquisition strategies. 
• Utilize reporting and insights: Generate regular and post-campaign reports, translating metrics into actionable recommendations to guide strategic decisions.
• Budget oversight: Maintain precise tracking and pacing to prevent over/under-spending while maximizing returns.
• AI and innovation: Leverage emerging AI tools to optimize campaign management, boost creative output, and improve operational efficiency.
• Collaborative problem-solving: Partner cross-functionally with product, customer success, brand, and other stakeholders to develop high-impact creatives and campaigns while sharing insights for ongoing improvement.

• Expertise in Google Ads and LinkedIn Ads, with a strong track record of successfully scaling campaigns.
• Proficient in performance analytics tools, including Google Analytics and Google Tag Manager.
• Strong understanding of CRO principles, with experience optimizing conversion funnels and landing pages.
• Knowledge of key marketing metrics like CAC, ROI, and LTV, and their use in strategic decision-making.
• Familiarity with emerging AI tools and technologies for enhancing campaign management and creative optimization.
• Experience in B2B SaaS marketing with a focus on performance-driven growth strategies.
• Passionate about analyzing data and optimizing for growth.
• Stay at the forefront of industry trends, utilizing AI for marketing innovation.
• Approach your role with an ownership mindset, acting as a builder and key stakeholder in the company's success.
• Collaborate effortlessly across teams, sharing insights and aligning objectives for collective success.
• Prioritize solving customer challenges and delivering maximum value.
• Ensure accuracy and clarity in campaigns and reporting.

We are an equal opportunity recruiter and employer and value diversity most at nXscale. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The nXscale Referral Program is still open!

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