SEO Specialist

NXT GIG is seeking an experienced SEO Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective SEO strategies to improve our website's visibility in search engines and drive organic traffic to our online platforms. You will conduct keyword research, perform on-page and off-page optimization, and analyze website performance metrics to achieve higher search rankings. As an integral part of the team, you will collaborate with content creators and web developers to ensure that our digital marketing efforts align with SEO best practices. If you are passionate about search engine optimization and are eager to contribute to our growth at NXT GIG, we want to hear from you!

Responsibilities

• Develop and execute SEO strategies to increase organic search visibility and traffic.
• Conduct thorough keyword research to identify opportunities for content and optimization.
• Optimize website content and structure, including meta tags, headings, and images, for maximum search engine ranking.
• Perform technical SEO audits to identify and resolve issues affecting site performance.
• Monitor and analyze website performance metrics using tools like Google Analytics and Google Search Console.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Collaborate with the content team to create high-quality, SEO-friendly content.

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency with SEO tools such as Moz, SEMrush, Ahrefs, or similar.
• Experience with HTML, CSS, and website management systems (e.g., WordPress).
• Analytical mindset with strong problem-solving skills.
• Excellent communication skills and the ability to work collaboratively.