Head of Marketing

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency. 

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions. 

Are you seasoned marketing pro ready to level up your game?

Step into Australia’s fastest-growing independent agency, where your skills get the spotlight and your achievements come with high fives all around! 🙌 

We are looking for a Head of Marketing to work closely with and support the Chief Marketing Officer to develop and execute multi-channel marketing campaigns. This role is pivotal in driving brand awareness, customer acquisition, and loyalty in a competitive and fast-paced market.

We’re seeking a true subject matter expert with a passion for developing B2B account-based marketing strategies across digital, email, website & social. A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore strong written, verbal and presentation skills are a must.

Although this is a senior position, rolling your sleeves up and getting your hands dirty will be a big part of it.

Reporting to the Chief Marketing Officer and directly managing the Marketing Coordinator you will be a key stakeholder in enabling OMG to hit their lead, revenue and brand targets with the constant improvement of marketing channels being top of mind.

Responsibilities would include:

• Content Strategy & Planning - Lead the development of comprehensive marketing strategies by leveraging both traditional and digital platforms to drive brand growth, sales, and customer engagement.
• Campaign Execution - Oversee the ideation, planning, QA and execution of multi-channel marketing campaigns, including digital, (email, social media, SEO, website), creative production (static & video), events and traditional advertising.
• Data & Analytics - Utilise data to forecast, strategise, measure and optimise campaign performance. Maintain knowledge of tracking best practices to ensure reporting accuracy.
• Budget Management - Efficiently manage the marketing budget across multiple channels, projects and deliverables to ensure work is completed on time and according to agreed budgets.
• Trend Monitoring - Stay ahead of industry trends, emerging technologies and competitor activities. Proactively recommend new ideas to ensure we remain competitive in an evolving media landscape.
• Brand Positioning - Position OMG as the best at what we do with SMEs and large enterprises, continuing our expansion in Australia, while growing our lead generation engine in the USA, UAE, Singapore and beyond.
• Team Collaboration - Work closely with key internal stakeholders and external partners to deliver industry leading marketing initiatives. Working hand in hand with sales to ensure marketing and sales are 100% aligned, creating a continual constructive feedback loop to maximise returns from marketing.
• Awards & Events – Spearhead our Awards & Industry recognition strategy, by working closely with internal stakeholders to craft quality submissions that wins us key awards in Australia and global markets.
• Customer Loyalty – Drive the development of case studies, client testimonials, referrals, targeted client marketing campaigns, client events & more

• 10+ years' experience in marketing, currently in a head of marketing position or a senior marketing manager looking to take the next step.
• Strong knowledge of marketing; email, events, content, PR, social media and website. Focusing on marketing that delivers revenue results.
• Have a proven track record coming up with creative campaign ideas and seeing complex projects through to the end.
• Can be hands-on, and are comfortable in driving both strategy and day-to-day execution
• Excited about working in an always changing and evolving industry.
• Have a positive and can-do attitude with hands on experience with managing internal stakeholders and external agencies.
• Solutions and outcomes focused
• Excellent time management skills and ability to multi-task and prioritise work
• Attention to detail and problem-solving skills
• Excellent written and verbal communication skills
• Strong organisational and planning skills in a fast-paced environment
• A creative mind with an ability to suggest improvements
• Experience of both Agency and Client side an advantage
• Google, Hubspot and SEO certifications would be highly desirable
• Proficient computer skills, including Microsoft 365 and Google Docs

The Perks 

• Work flexibility & hybrid working 🏠 
• Paid parental leave 👨‍👩‍👦 
• Birthday and volunteer leave 🎂😇 
• Ongoing career development and training programs 🚀 
• Salary packaging benefits 🚗 
• Pet-friendly and vibrant office atmosphere 🐕 
• Barista-style coffee and engaging social events ☕️🎉 
• Recognition through service awards 🏅 

Our Commitment to You 

• We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. 
• Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency.
• OMG is an equal opportunity employer committed to diversity and inclusion. 

More on our Unique Culture 

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected. 

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie. 

• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish. 

• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers. 

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together.