Customer Advocacy and Engagement Manager

Do you get excited about connecting the needs of customers with the focus of an organization?  Do you believe that listening and delivering are both vitally important in any business partnership?  Are you driven to create an impactful tradeshow and conference presence in the marketplace?  

PlayOn is looking to hire a Customer Advocacy and Engagement Manager to develop and execute strategies for driving customer acquisition, engagement, and retention through impactful customer advocacy programs, advisory boards, and a genuine, exciting presence at tradeshows and industry events. This role will leverage both a deep expertise in the field and data-driven insights to provide hands-on solutions and foster a vibrant events culture. The ideal candidate will excel in strategic planning, detailed execution, and optimizing marketing efforts to maximize customer value and attract new customers. 

THE OUTCOMES WE EXPECT.    

Drive customer acquisition and lifetime value through impactful advisory boards, advocacy programs, and marketing events. 

Objective 1: Increase customer engagement and advocacy to drive brand loyalty and retention.   

Objective 2: Execute high-impact tradeshow and advisory board events to enhance market presence and customer satisfaction. 

Tradeshow and Event Execution  

The Customer Advocacy and Engagement Manager is responsible for developing and executing our tradeshow and events presence. From delivering all customer events seamlessly within budget and with a hands-on mindset to recommending the best strategies to foster connections, increase demand, and boost brand advocacy within both virtual and in person event settings – they know what it takes to both pull off a successful event that drives results for the business.  

Customer Program Development   

Our Manager is passionate about developing and implementing customer engagement strategies to increase loyalty and retention. They are skilled at partnering with a customer advisory board with a deep understanding of and appreciation for the end user while still driving business goals.  They understand the massive impact that well-crafted customer advocacy programs can have on marketing efforts overall and are excited to roll up their sleeves to build and scale a successful program for PlayOn.  

Cross-Departmental Collaboration 

Our Customer Advocacy and Engagement Manager fosters a culture of ownership, accountability, collaboration, growth, curiosity, and objectivity by partnering effectively with different PlayOn departments as well as our customers.  They work with their leader to set key objectives for their programs and events, regularly report on marketing performance to the organization, and present opportunities for continuous improvement.  They utilize a data driven approach to measure both the success of their own efforts as well as the programs as a whole and consistently focus on optimizing their strategies.  

#LI-DNI

• Bachelor’s degree in Marketing, Business, Communications, or a related field.  
• Proven experience building and scaling successful advocacy programs and advisory boards in a high growth phase setting.  
• Extensive experience with both in-person and virtual tradeshow and conference strategy and execution.  
• Ability to analyze data and make informed decisions. 
• Creative thinker with a passion for customer engagement.  
• Exceptional communication and collaboration skills.  
• Experience with CRM systems and digital marketing tools. 

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.  

• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.  

• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.   

• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.   

Company Overview 

PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and VidSwap—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life. 

Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again. 

When being there means everything, we make sure you never miss a moment.  

Why you’ll love working at PlayOn  

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions. 

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve. 

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team. 

The Benefits We Offer 

Multiple medical insurance plans to choose from 

Dental, vision life and disability insurance 

Employee Emergency Fund  

Company equity (stock options) 

Open PTO policy  

401K plan with company match 

Hybrid/flexible work environment 

Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.