B2B Content Marketing Manager

About Plexus

Plexus is transforming the legal industry with cutting-edge technology that empowers in-house legal teams to work smarter and faster. As we continue to expand our presence, we’re looking for a talented and strategic B2B Content Marketing Manager to drive our content initiatives and help elevate Plexus as a market leader in legal AI and tech.

About the Role

We’re seeking a creative and results-driven content marketing professional to execute our content strategy. You will be responsible for developing high-impact content that supports demand generation, customer engagement, SEO, and brand awareness. This role will work closely with internal stakeholders, including marketing, sales, and product teams, to create compelling content that resonates with our ICP and supports an exciting growth path.

This role is open to either Melbourne or Sydney.

• Serve as the go-to content expert, crafting and executing content deliverables to support multiple facets of Plexus’ fast-growing technology and team.
• Develop top-of-funnel lead generation assets like e-books, whitepapers, and videos to drive engagement on LinkedIn and other key channels.
• Support sales-led growth (SLG) nurture flows, including landing pages, email campaigns, and collateral.
• Collaborate with the customer team on case study development, including interviewing customers and writing compelling narratives.
• Execute 10+ monthly SEO content deliverables.
• Manage product GTM and release communications.
• Support social and digital content calendars and engagement tactics. 
• Continuously experiment with new content formats, such as interactive content, video,  explainers, and podcasts, to engage and educate our target audience.
• Utilise all available AI, automation, and intelligence tools to deliver best-in-class content at a fraction of the speed of human-based delivery.

• 3+ years of experience in B2B content marketing, ideally in SaaS or tech businesses, focusing on demand generation assets, product marketing, and email marketing.
• A talented storyteller who can craft compelling content from scratch and adapt messaging for different ICPs and buyers.
• A big thinker and self-starter who can take initiative, generate ideas, and execute efficiently.
• Proven ability to manage multiple projects simultaneously and deliver high-quality content in a fast-paced environment.
• Strong collaboration skills and the ability to work cross-functionally.
• Knowledge of SEO best practices, digital marketing trends, and audience engagement strategies.

Why Join Plexus?

Take ownership: Manage processes and influence our growth goals.

Work at pace: We’re a growth start-up so we can build and iterate quickly.

Create difference: Identify and implement positive change. 

Key role, massive impact: Be a key advocate and champion for us in the market.

Grow with us: Own your career path and influence Plexus' future.

Mentorship matters: Learn from a supportive and experienced manager.

Hybrid Work Model: Two days in, three from wherever!   

Career development: Many of our team members have been promoted from within

Ready to make a real impact? We are! Apply now and let's rewrite the future of legal tech together.

Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals.