Manager, Artist Relations

Reporting to the Director of Culture Marketing The Manager, Artist Relations team is dedicated to building brand relevance by executing programs that foster creativity within communities focused on music, dance, art, and social innovation. The national music team provides leadership, strategy, and direct support to regional teams to reach consumers at scale with music culture. Partnering with artists of all career levels is critical to reaching fans, giving wings, and co-creating projects that resonate in culture. You will be an extension of the SAMO music team in the regions, specifically dedicated to managing brand x artist partnerships with existing and new relationships with artists, dancers, and creative professionals.

ARTIST AMBASSADOR RELATIONS

Work with Region Marketing team & National Artist Marketing teams to develop the overall artist marketing strategy for the artists, dancers and playground opinion leaders within your region.

Identify, establish, and maintain a roster of consistent & on-brand long-term relationships with Regionally and Nationally relevant artists, dancers and playground opinion leaders within your region.

Bring existing network and establish new relationships with artists and creative professionals specifically to participate in Red Bull Culture programs and build affinity for the brand and product.

Customer service-oriented representation to artist communities and the music industry at large, embodying Red Bull's brand and values.

Develop creative solutions for authentic product integration, brand attribution and messaging into artists channels, content and everyday lives.

Negotiate artist/dancer ambassador agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights.

Identify additional opportunities for partnership and activation within Artist Ambassador networks of partners and relationships.

Set individual Artist Ambassador goals and expected outcomes aligned with SAMO Culture Marketing teams.

Ensure messaging to consumers through Artist Ambassadors is on-brand, engaging, and inspirational.

IDEATION & INNOVATION

Identify opportunities to co-create inspiring projects with top Artist Ambassadors that drive strong brand attribution and represent Red Bull values.

Help develop creative concepts and communication tools for Artist Ambassadors.

Partner with Artists, Dancers and Playground OLs in the development of new event, content and project ideas.

Partner with cross-region and cross-department stakeholders to design and develop artist ambassador integration opportunities across the organization to build an authentic product and brand connection.

Develop and drive additional Artist Ambassador activation tactics such as content creation, on-site hosting, unique gifting.

PROJECT MANAGEMENT

Create a marketing, communication, and performance plan for each managed Artist Ambassador.

Ensure understanding of product efficacy and communication is fundamental for each managed Artist, Dancer and Opinion Leader.

Lead artist-focused projects from ideation to activation, to evaluation and reporting.

Model best practices for artist relations for regional Culture Marketing teams.

Be the artist lead for all region Culture projects providing communication and guidance for all artist deliverables.

Document best practices and share key learnings across the organization.

3+ years of direct involvement with artists and the creative process, live and/or recorded.

Diverse network of creatives and industry professionals that contribute to concerts, content, and recorded music.

Experience with the art of marketing and understanding traditional and non-traditional brand marketing strategies.

Experience managing projects from concept to execution, including budget & timeline management.

Production experience for live music and other culture-related events.

Knowledge of regional and national cultural trends and scenes.

Must have a valid U.S. driver's license

Bachelor's degree or equivalent work experience

Must be fluent in English; additional language skills an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600 - $128,400 + cash incentives. Range may differ for NYC & SFO Bay Area work locations. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.