Demand Generation Manager - job 2 of 2

Job Summary

A company is looking for a Demand Gen Manager to join their Marketing team and execute integrated demand generation campaigns.

Key Responsibilities

• Understand target audience and ensure alignment of campaign strategy, content, and channels for optimal results
• Plan, execute, and optimize integrated B2B marketing programs across various channels
• Track and report on marketing performance, leveraging insights to optimize campaigns and initiate new tactics

Required Qualifications

• 3+ years of B2B marketing experience, focusing on demand generation efforts
• Experience with ABM/ABS programs and managing multiple marketing projects
• Familiarity with tools such as Marketo, Google Analytics, and Salesforce
• Solid understanding of market segmentation and marketing strategy execution
• Experience in campaign analysis, measurement, and reporting