E-Commerce Product Manager

Rockstar is recruiting for a company that is revolutionizing the office furniture industry, creating a modern office experience that is easy, affordable, and flexible. This client is based in NYC and is backed by investors behind well-known brands. The founders bring experience from leading real estate companies and are an ambitious group of problem solvers innovating across software, design, and logistics.

About the Company

Branch is shaking up the $46B office furniture industry to create an office experience for the 21st century: easy, affordable and flexible so you can sit down (or stand) and get to work. The company is based in NYC and backed by the investors behind household brands like Quip, Caraway and Peloton. The founders arrive with experience in partnerships, real estate, and venture building at leading real estate companies like Oxford Properties, SL Green and Redfin. The team is an ambitious group of problem solvers innovating across software, design and logistics, and they are looking for entrepreneurial teammates who like a challenge.

The Role

The company is looking for an E-Commerce Product Manager to lead the development of their ecommerce site and systems with the highest level of delight. This role involves shipping beautiful, functional, and accessible commerce experiences addressing both enterprise and DTC customer segments.

The ideal candidate brings a background in product, growth, and/or product analytics at a high-growth ecommerce startup, with experience working alongside designers and developers to launch best-in-class ecommerce experiences that directly impact key metrics (CVR, AOV, RPV, etc). Experience with Shopify is a must. The candidate should have a keen eye for the details in spec development and user experience, data-driven rigor and a knack for measurement, the business intuition to work cross-functionally and prioritize the roadmap, and enough technical fluency to collaborate closely with internal and external developers.

In the first ninety days, the candidate will take complete ownership of the digital product roadmap and backlog, refine the sprint planning process to identify the highest leverage opportunities, assess the existing site experience and prioritize opportunities for improvement, take ownership of new features and experiences currently in flight, and begin work on new feature development. As the first digital product management hire, there is an incredible opportunity to lead a category-defining product practice at a well-funded and rapidly-growing startup pursuing a unique opportunity that anchors in online commerce and extends beyond it. If passionate about launching digital products and improving the objects interacted with for eight plus hours a day, the company would love to meet the candidate.

Day To Day

- Own the ecommerce roadmap, including sprint management and prioritization of new digital features, writing clear specs, and working with design, development, and growth stakeholders to guide new features from spec to shipped.

- Own site merchandising strategy, including where and how products, bundles, and upsells are displayed throughout the site.

- Be accountable for primary transactional metrics like AOV, CVR, and revenue per visit (RPV), along with secondary metrics that inform these metrics (site speed).

- Collaborate with growth, customer success, and sales teams to collect user feedback and qualitative insights; dig into GA to find quantitative insights; put the pieces together to rigorously develop and prioritize feature ideas that will move the needle.

- Liaise with internal and external development partners to execute on new feature development, and QA to perfection across device and platform.

- Partner with executives and cross-functional teams including growth, sales, design, brand, and engineering to set the broader product strategy for the digital ecommerce experience, including major infrastructure decisions like headless.

- Contribute to brand and design decisions that affect the digital identity.

What They’re Looking For

- 2-5 years of relevant product management experience, preferably at a high-growth ecommerce startup.

- Experience managing a sprint planning process and owning a product roadmap.

- Extensive and up-to-date knowledge of Shopify Plus and the Shopify ecosystem.

- Strong portfolio featuring experience shipping exceptional products that users love.

- Data-driven, analytical approach to planning; using data to inform the digital product roadmap and sprint prioritization.

- Passion for defining process, systems, and documentation: making genius repeatable.

- Superlative attention to every detail of the digital product development process, from spec to QA; no use case or interaction escapes the eye.

- Strong bias for action and a thirst to learn.

- Exceptional written and verbal communication.

Bonus Points

- Experience with product analytics, development, UX design, and/or site merchandising.

- Experience building with no-code tools (Zapier, Airtable, Retool).

- Experience writing Liquid or Javascript code, using Shopify CLI.

- Product experience in consumer mobile and/or SaaS.

- A passion for furniture, productivity, and the built environment.