Digital Acquisition Strategist

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders. 

The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have B2B digital media expertise and familiarity in at least one or more areas within the digital advertising landscape (programmatic media, paid social ads, analytics and attribution) 

What you get to do in this role: 

• Building deep understanding of AMS business, developing stakeholder relationships as go-to person in Digital for Campaign strategy and execution.
• Understanding business needs and translating these into digital strategies to align goals.
• Working closely with the cross functional marketing teams on planning and running digital activities which are critical for business growth.
• Delivering regular health reports, digital performance summaries and QBRs to stakeholders

• 5+ years of digital marketing/program management experience. Minimum 2 years of B2B experience. B2C + B2B experience is a plus. 

• Experience running large scale programs and complex client or stakeholder relationships 

• Expertise in the digital advertising landscape and related technologies

• Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus

• Familiarity with the execution of digital advertising campaigns

• Outstanding interpersonal skills, relationship builder

• Strong experience developing operational workflows

• Comfort with business analytics and producing data-driven insights and reporting 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $92,300 - $152,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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