Senior Global Events Specialist - USA

JOB SUMMARY❃

Do you live and breathe unforgettable events? We’re on the lookout for a Senior Global Events Specialist (US) who’s ready to own the spotlight—whether it’s pulling off a jaw-dropping conference or creating unforgettable virtual experiences. 

You’ll be the mastermind behind planning, executing and optimising B2B global events on your side of the world, and you won’t just meet goals, you’ll redefine what’s possible. If managing complex logistics, creating standout experiences and turning ambitious ideas into action-packed realities lights you up, then this is the right opportunity. 

Step into a fast-paced, supportive team where your ideas matter and your impact is felt globally. 

ESSENTIAL JOB FUNCTIONS❃

1. Event Strategy and Planning

• Contribute to the development and execution of a comprehensive global events strategy in alignment with company objectives.
• Assist in building and maintaining a detailed annual event calendar with 3rd party conferences, speaking engagements and flagship events.
• Research and recommend innovative event formats, technologies, and trends to enhance participant engagement and event impact.

1. Event Development and Execution

• Lead the end-to-end planning and execution of assigned global events, ensuring timely and successful delivery.
• Collaborate with cross-functional teams to design compelling content and unique experiences tailored to target audiences.
• Manage event budgets and ensure efficient allocation of resources.
• Source, negotiate, and manage external vendors, suppliers and venues to ensure high-quality event execution.

1. Sales Stakeholder Management 

• Partner with enterprise sales teams to ensure alignment between event activities and sales priorities.
• Act as the bridge between event strategies and sales goals, ensuring every event maximizes pipeline opportunities and revenue impact.
• Mobilize and inspire the sales force to actively participate in events, from pre-event preparation to post-event follow-ups.
• Provide tailored resources, insights, and support to equip sales teams for success at every stage of the event lifecycle.
• Drive communication and collaboration between sales stakeholders and the events team to amplify the value of our initiatives.

1. Lead Generation

• Partner with the marketing and sales teams to develop and execute pre-event, onsite, and post-event lead generation strategies.
• Implement tools and processes to capture, track, and report on event leads and their contribution to sales pipelines.
• Monitor and measure the ROI of events and recommend strategies for optimization.

1. Participant Experience

• Deliver memorable and engaging participant experiences that foster networking and a sense of community.
• Oversee event logistics, including registration, onsite/virtual operations and post-event evaluations.
• Gather attendee feedback and implement improvements to elevate future events.

1. Event Technology Management

• Utilize and manage event technology platforms such as registration systems, virtual event tools and lead capture tools.
• Ensure seamless integration of event technology with CRM and marketing automation systems.
• Leverage technology to enhance participant engagement, facilitate networking and collect valuable event data.

1. Partner and Sponsor Engagement

• Collaborate with strategic partners to integrate their involvement into event activities, including product demos and workshops.
• Build and maintain strong relationships with partners to enhance event reach and effectiveness.
• Assist in managing sponsorship agreements and tracking partner impact metrics.

1. Reporting and Analysis

• Track and report on key performance metrics for events, including participation, lead generation and ROI.
• Provide actionable insights and recommendations to improve the effectiveness of future events.
• Maintain organized records of event activities, budgets, and outcomes.

EDUCATION AND EXPERIENCE❃

Education and Certifications

• Bachelor's degree in Marketing, Business Administration, or a related field 
• Certifications in marketing, sales enablement, or digital marketing are a plus

Experience

• 7+ years of experience majorly in planning and executing large-scale events, preferably in the technology or B2B industry
• Experience managing event budgets and complex timelines
• Strong understanding of event technology platforms and tools
• Experience working with partners and sponsors to enhance event impact
• Excellent communication and interpersonal skills to build relationships and collaborate with stakeholders
• Strong project management skills to manage multiple projects simultaneously
• Data-driven approach to event planning and measurement
• Passion for creating memorable and impactful events