SEO Specialist

Syngenta is a global leader in agricultural science and technology, dedicated to improving food security worldwide. Our Global Digital Marketing (GDM) team plays a crucial role in connecting farmers, agronomists, and stakeholders with our innovative solutions through digital channels.

• Develop, implement, and manage comprehensive SEO strategies for Syngenta's global digital presence.
• Conduct keyword research relevant to the agricultural sector and analyze competitors' SEO performance across different regions.
• Optimize website content, structure, and metadata for improved search engine rankings, considering multi-lingual and multi-regional factors.
• Collaborate with content, development, and regional marketing teams to ensure SEO best practices are implemented globally.
• Monitor and analyze global SEO KPIs, providing insights and recommendations for improvement.
• Develop and execute content strategies tailored for different countries, aligning with local market needs and global SEO objectives.
• Provide SEO and SERP support to local teams in various countries, ensuring consistent implementation of best practices.
• Stay up-to-date with the latest SEO trends, techniques, and algorithm updates, particularly those affecting the agricultural and scientific sectors.
• Work closely with the GDM team to align SEO strategies with overall digital marketing objectives.
• Integrate AI capabilities into processes and tools required to achieve goals set by the GDM team, enhancing SEO efficiency and effectiveness.

• Bachelor's degree in Marketing, Digital Marketing and/or relevant certifications in digital marketing, SEO, and/or SERP (e.g., Google Analytics, Google Ads, SEMrush, Moz, HubSpot Inbound Marketing)
• 5+ years of experience in SEO, with a proven track record of improving search rankings and organic traffic in a global or multi-regional context.
• Proficiency in SEO tools such as Semrush, Brightedge, or similar platforms.
• In-depth knowledge of SEO techniques, best practices, and search engine algorithms.
• Experience in global SEO strategy development and implementation.
• Strong analytical skills and experience with web analytics tools.
• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Fluency in English; additional languages are a plus.
• Experience with latest SEO AI technologies and their practical applications

Preferred Qualifications

• SEO and SERP certifications.
• Experience in Digital Marketing Analytics.
• Familiarity with the agricultural sector or related scientific fields.

This is a Fixed Term Contractual Role

• This is a full-time, remote position.
• The role is part of the Global Digital Marketing (GDM) team at Syngenta.
• No direct leadership responsibilities, but collaboration with global teams is essential.