Digital Engagement Specialist - SEO Focus - job 2 of 2

The Digital Engagement Specialist at The Experience Design Studio is responsible for strategizing, implementing, and optimizing SEO initiatives. This includes developing tailored SEO strategies for multiple clients, conducting keyword research, collaborating with content teams to improve on-page SEO elements, managing technical aspects of SEO, and analyzing performance metrics using tools like Google Analytics and Semrush. Additionally, you will serve as the primary SEO contact for clients, providing guidance and insights to achieve business goals.

To be considered for the Digital Engagement Specialist role at The Experience Design Studio, candidates should have a solid understanding of SEO strategies and best practices. A background in healthcare, pharma, or MedTech industries is highly desirable. Familiarity with local SEO, technical SEO, and experience optimizing content for improved search visibility will be beneficial. Certifications in Google Analytics, Google Ads, or relevant SEO tools are a plus. Additionally, knowledge of user experience principles and conversion rate optimization will reinforce your application.

The Experience Design Studio values work-life balance, especially for its Digital Engagement Specialists. We offer a fully remote working environment, generous PTO, including vacation, sick, and mental health days, and the opportunity to take up to six weeks of fully paid parental leave. Our inclusive culture also encourages volunteering, allowing up to two days of total PTO for volunteerism, ensuring our team members can engage in causes they care about while maintaining a healthy work-life equilibrium.

In the role of Digital Engagement Specialist at The Experience Design Studio, you will utilize various tools to optimize SEO performance and analyze results. Key tools include Google Analytics (GA4), Google Search Console, Semrush, Ahrefs, Screaming Frog, and Looker Studio. These platforms enable you to conduct keyword research, monitor performance, identify trends, and prepare insightful reports to share with clients, ensuring they stay informed of their SEO progress.

At The Experience Design Studio, we believe in fostering personal and professional growth. Digital Engagement Specialists have numerous opportunities for development, including access to training materials for SEO-related certifications, participation in industry events, and collaboration with a talented team across various disciplines. Our supportive environment encourages continuous learning and knowledge sharing, ensuring that you can refine your skills and stay ahead in the rapidly evolving digital landscape.

When developing an SEO strategy for a new client, I start by understanding their business goals and target audience. I conduct thorough keyword research to identify relevant terms, analyze competitors' SEO strategies, and assess their current online presence. Based on these insights, I create a tailored SEO plan that includes on-page optimization, technical enhancements, and a content strategy designed to boost visibility and engagement.

Keyword research is essential in SEO as it helps identify the terms and phrases users are actively searching for. By understanding what keywords resonate with the target audience, we can optimize content effectively, ensuring it aligns with user intent. This ultimately leads to increased organic traffic and a better opportunity to convert visitors into clients. It also allows us to discover content gaps and opportunities for new topics.

Common technical SEO issues include crawl errors, slow site speed, and mobile usability problems. I tackle these issues by conducting regular site audits using tools like Screaming Frog and Google Search Console. For example, if crawl errors are found, I analyze the issue, whether it's broken links or server errors, and collaborate with the development team to find a resolution. Addressing these technical problems is crucial for maintaining good search performance.

My experience with optimizing on-page SEO elements involves enhancing meta tags, headings, internal linking structures, and content quality. I ensure that each page is aligned with primary and secondary keywords while maintaining readability and engagement. I often involve collaboration with content creators to ensure that keyword-rich content fulfills user intent, which helps enhance the overall searchability and visibility of the website.

To measure the success of an SEO campaign, I establish clear KPIs and benchmarks from the beginning. I track key metrics such as organic traffic, keyword rankings, and conversion rates using tools like Google Analytics and Google Search Console. Regular reporting helps to identify trends, monitor improvements, and adjust strategies accordingly to ensure continued progress toward our SEO goals.

Client collaboration is vital in my SEO strategies, as it ensures that the solutions I propose align with their business goals and marketing efforts. I regularly communicate with clients to gather insights about their target audience, industry changes, and internal objectives. This collaboration allows us to create more informed and tailored SEO strategies that effectively contribute to their overall marketing performance.

One successful SEO project I worked on involved optimizing a healthcare client's website. I conducted keyword research that revealed opportunities for high-value keywords in their niche. After implementing on-page optimizations, improving site speed, and addressing technical issues, we saw a 50% increase in organic traffic over six months. Additionally, the client's conversion rate improved significantly due to better-targeted content and user experience.

Staying up-to-date with the latest SEO trends involves continuously reading industry blogs, attending webinars, and participating in relevant online communities. I follow thought leaders in the SEO niche and actively engage in discussions on platforms like LinkedIn. Additionally, I make sure to test and experiment with new strategies, tools, and techniques to keep my skills sharp and relevant.

My experience with local SEO includes optimizing websites for location-specific keywords and creating optimized Google My Business profiles. Local SEO is crucial for businesses that depend on local clientele, as it enhances visibility in local search results and Google Maps. It helps attract customers who are searching for services within a specific geographic area and can lead to increased foot traffic and conversions.

For content optimization, I focus on relevant keyword integration, improving readability, and ensuring that the content answers users' queries effectively. I regularly analyze content performance and make data-driven decisions to enhance existing articles by updating keywords, adding multimedia, and improving internal linking. Additionally, I develop content strategies that leverage user intent and current trends to maximize engagement and reach.