Product Marketing Specialist

【 About the role 】

Sitting in Tomofun's Product Marketing Team, you'll spearhead our go-to-market strategy for innovative pet camera solutions. You'll transform complex technology into compelling stories that resonate with pet parents worldwide while driving measurable business growth through strategic marketing initiatives.

【 About the company 】

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.

We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing dog camera, is the #1 bestseller on Amazon in 15 countries including the US, UK and JP and have millions of users in 113 countries. In 2019, we launched an AI powered subscription service, the Furbo Dog Nanny which sends smart alerts to our users to notify them to check on the safety of their dogs when they are home alone. Since the launch of Furbo Dog Nanny, we have saved hundreds of dogs' lives and are continuing to innovate and develop new features with our state of the art technology.

The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

【 What you'll do 】

Product Marketing Strategy Execution

• Develop comprehensive go-to-market strategies for our pet camera portfolio, including positioning, messaging, and competitive differentiation
• Own the product narrative across all channels, ensuring communication consistency from product launch through the entire lifecycle
• Create detailed marketing plans with clear OKR, timelines, OIA tracking

Content & Campaign Management

• Drive the creation of high-impact marketing materials including marketing enablement tools, website content, and digital campaigns
• Develop feature communication launch materials - including still and video assets
• Manage global asset localization process 

Cross-functional Leadership

• Partner with Product Management Team to influence product roadmap based on market insights
• Collaborate with Digital Marketing Team to develop consistent & impactful marketing communications
• Work closely with regional marketing team, Lifecycle, and social media teams to amplify product stories and drive engagement

【Who you are】

• Proven Expertise: You have 2-3 years of demonstrable experience in product marketing, ideally in the tech industry or for tech products
• Project Maestro: You have exceptional project management skills and the ability to use tools (Notion, Generative AI tools) to thrive in a fast-paced, dynamic environment
• Agility: You have the ability to quickly adapt to changes and adjust strategies in a rapidly evolving market environment.
• Customer-Centric: You possess a strong customer-oriented mindset, capable of thinking from customer perspectives for storytelling.
• Passion for Pets & AI: A genuine love for pets and a belief in the transformative power of technology in pet care.
• Video/Photo Editing: You are familiar with image/video editing tools, such as Figma and Canva.

【 Perks 】

• The rare opportunity to work with an international team from Taiwan HQ and make impact on a global scale

• Join a group of talents who have passion to change pet parents and pet's lives through technology

• The freedom to voice yourself in an open, trusting and transparent working environment

• Quarterly all hands meetings to update entire organization on company goals, strategic directions and the opportunity to openly ask questions/give feedback

• Bring your fur babies to work in a pet-friendly office space designed to make your pet feel relaxed and comfortable

• Join our volunteer program. We are passionate about giving back to society.

• Various club activities to cultivate interests and have fun with Tomofuners after work!

• A LOT of free snacks and drinks for humans and furkids!

• Comfortable and creative office with kitchen, sofa, and quiet areas. Everyone can find their ideal place to work!

• Afternoon tea time twice a month and monthly birthday parties. We celebrate all the happy moments together.

【 Benefits 】

• Unlimited vacation policy; work hard and take time off when you need it

• Flexible working hours and work-from-home when needed

• Medical insurance and free yearly health checkup

• Yearly health checkup subsidy for your pets

• 2 free Furbos for each full-time team member

• Internal training workshop and external training subsidy for you to expand your skill set and continuously learn and grow

#HYBRID