Promos & Retention Specialist
Hi, we’re Underdog!
We’re the fastest-growing sports gaming company ever.
We build innovative games and products for American sports fans.
Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.
The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.
At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.
About the role and why it’s unique:
- Lead the design and execution of promotional campaigns to maximize customer retention across various verticals.
- Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys.
- Utilize SQL to analyze and extract customer data, providing insights to shape campaign strategies and improve performance.
- Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns.
- Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals.
- Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.
Who you are:
- 3+ years of experience in sports gaming or related industries, with a focus on promotions and retention.
- Strong experience using SQL to analyze customer data, support decision-making, and optimize campaigns.
- Understand the different components of customer journeys and know how to tailor strategies for retention.
- Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end.
- Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans.
Even better if you have:
- Experience with CRM tools like Optimove or Braze.
- Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar.
- Strong knowledge of promotional strategies for sportsbooks or similar industries.
Our target starting base salary range for this position is between $93,500 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
This position may require sports betting licensure based on certain state regulations.
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
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Underdog Fantasy is one of the fastest-growing sports companies on the market. Founded by a team of industry veterans, Underdog is bringing fun, approachable contests and games to the masses. We’re lo...oking to innovate an already exciting space ...
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