Senior Product Marketing Manager

🌍 Location

United Kingdom, fully remote 

£70,000 - £85,000 + equity + benefits

👉 Who we are

We’re a fully remote team of 50+ people building the market leading design system management platform 🚀 zeroheight enables companies to document, maintain and scale their design systems – all in one central hub. Here's an example of Uber's design system site built with zeroheight. Join us on our mission to enable every product team in the world to ship magical user experiences 10x faster than they do today. This is a super exciting time to join as we’re actively investing in our brand and website, and rapidly evolving the zeroheight platform – it’s the perfect opportunity for you to come and tell a better story about who we are and what we’re building!

Click here for more details on what remote-first looks like for us

👤 The role

We’re looking for an experienced full-stack product marketing manager to lead and execute our product marketing strategy – you’ll lead product marketing campaigns, craft compelling and differentiated product messaging, drive adoption of new features, and enable customer-facing teams to tell a product story that resonates with enterprise users and decision-makers alike.

📝 What you'll do

📣 Lead, manage and optimise launch campaigns for new products and features

You’ll be responsible for driving adoption of new products and features by running effective campaigns across multiple channels, collaborating internally to create creative campaign content, and co-ordinating launches across the entire business to drive user acquisition. You’ll also use data and reporting tools to analyse and optimise the performance of your campaigns.

📈 Drive feature adoption and upsells by marketing to existing users

We’re a product-led-sales company – our funnel is product-led but our revenue is sales-led, so a key part of your role will be to drive user adoption of features using product-led tactics such as onboarding emails, in-app feature announcements, and driving product-qualified leads for sales.

💬 Take our case studies & social proof to the next level

Collaborate with our customer-facing teams to continuously improve and leverage our social proof content such as logos, testimonials and case studies across all our marketing touch points

📖 Enable our customer-facing teams

You’ll provide high quality messaging, resources and training for our customer-facing teams to sell and differentiate zeroheight from competitors. You’ll ensure that our teams have up-to-date and compelling resources for all our audiences, including both technical / business stakeholders.

🧭 Provide zeroheight with cutting edge market and positioning insights

You’ll build and maintain market maps, buyer personas and customer journey maps to inform our go-to-market and product strategies, as well as shape our positioning and messaging strategy.

⚙️ Skills / experience we believe you'll need

If you don’t quite tick all these boxes but think you’d be a fit, we encourage you to apply anyway

• 5+ years of B2B SaaS product marketing experience, ideally in a company that blends product-led growth with a sales-led revenue motion
• Track record of successful product launches and product marketing campaigns, ideally with a portfolio of launch campaigns that you can showcase
• Using analytics to measure and optimise marketing performance
• Translating complex technical concepts into compelling business terms
• Developing effective sales enablement resources, tooling, processes and training
• Building effective messaging and positioning frameworks
• Working with CRMs and email marketing / marketing automation platforms
• Doing in-depth market research and competitive differentiation analysis

💪 Bonus skills

It would be a particularly great fit if you also ticked some of these boxes

• Experience in our industry – working as a marketer in a design / dev / product tooling startup
• Experience with using tools like AppCues to drive adoption
• Experience with HubSpot and Amplemarket specifically as CRM & marketing automation tools
• Experience working with analyst relations (Gartner, Forrester)
• Being up-to-date on the latest product marketing best practices, including how to leverage AI

🥗 Benefits

Find out more about our team and company perks here :)

More about zeroheight 🖼

You can learn more on our About Us page

🤝 Process

1. Submitting your application ▶️ You kick things off by applying with a cover message that describes why you’re a great fit for the role! (using specific examples that highlight your relevant experience)
2. Intro chat 👋 (30min, video call): If your experience and skills align with our needs, we’ll arrange an introductory video to discuss what you’re looking for from your next role
3. Product marketing experience deep-dive 💬 (60min, video call): We have a call to dig into your product marketing experience and skills. We’ll discuss some of your campaigns, social proof achievements and sales enablement challenges – and lessons you learnt along the way.
4. Market research + positioning interview 📍 (2-3h research, 60min video call): For this interview stage you’ll be doing some preliminary market research (take-home) and exploring the design system space – we’ll send over some more detailed instructions at the time. We’ll then jump on a call to discuss your findings together.
5. Founders interview 🌱 (60min, video call): Finally, one of our founders and someone else from senior leadership will have a call with you to get to know you – talking through your career challenges and experience, but also looking to understand what you value

💖 DEI statement

At zeroheight we live and breathe our values, building an inclusive and diverse team is what makes us great. We are proud of the culture we’ve created and by embracing individuality we continue to add to our culture.

We look to hire the best, give an amazing experience throughout and we don’t discriminate against who or what you are. Our employees are encouraged to be their authentic selves, allowing us to celebrate our differences and learn from one another. All we ask is that you be yourself, love what you do and give 100%.

Take a look at our current DEI stats here.