Head of Performance Marketing

The Opportunity

Join our team as Head of Performance Marketing.

This is a new role created due to company growth.

Key aspects of this role are:

·         Global scope – opportunity to build a global performance marketing operation.

·         Fast-growing company – startup 10 years ago, targeting $200-250m in 2-3 years.

·         Strong budget – serious commitment and significant budget from the owner.

·         Startup mindset – build the performance marketing team from the ground up.

·         Entrepreneurial culture – founder-led business, fast-moving and ambitious.

·         Career growth opportunity – grow your role as the business grows.

·         Group-level role – responsible for multiple businesses across the Group.

This is an opportunity to get on board and help drive our global expansion.

The Role

You will lead our Performance Marketing team. Your mission will be to build a performance marketing machine with global reach. You will build a paid demand gen program that dominates the attention of our niche target audience globally. You will build marketing funnels that engage and convert this niche audience like crazy. You will create a program for existing customers that lifts our deal origination and win rate. You will be relentless in your pursuit to maximise our audience reach and high-quality lead volume at high return on ad spend (ROAS). You will drive our performance marketing to dominate our niche market globally.

Key responsibilities include:

-          Lead & manage team.

-          Performance marketing strategy.

-          Demand gen (PPC, paid social, paid ads).

-          Lead gen (funnel design, content, email, remarketing, webinars, etc).

-          Sales deal enablement (process design, content, templates, etc).

-          Customer marketing (CRM-based, educate, nurture, grow share of wallet).

-          Marketing & sales tech stack (incl CRM optimisation).

-          Performance analysis, budget management & ROI optimisation.

A major transformation in our performance marketing is required to take our business to the next level. Our niche B2B market is unsophisticated when it comes to performance marketing and there is significant ‘low hanging fruit’ available. Our plan is to build a serious performance marketing operation to exploit this opportunity globally. We will be pairing this with a transformation of our brand positioning from local Australian supplier to global brand that is the world leader in its niche market. Our strategy is to use marketing as the primary driver of our aggressive global growth strategy.

The key initiatives in the first 12-18 months for this role will be:

-          Build an A-player team.

-          Performance marketing strategy & implementation plan.

-          Rebuild baseline SEM program (product & application based).

-          Map content requirements for performance marketing program.

-          Build baseline lead gen funnels – test & iterate to find high-performers.

-          Evaluate paid demand gen channels – test & iterate to find high-performers.

-          Apply selected paid demand gen to high-performing lead gen funnels.

-          Build sales deal enablement workflow incl content & templates for key deal types.

-          Build ‘first-cut’ customer marketing program (CRM-based).

-          Review & upgrade marketing tech stack.

-          Setup marketing performance reporting (dashboard and weekly).

-          Replicate high-performing lead gen funnels into new markets (by language, region).

You will also support the broader Beaver Group including other operating businesses.

You will report to the General Manager – Growth & Marketing. The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 3-4 in 12 months, 8-10 in 3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency or contractor project resources. We run the full Hubspot Pro stack including Marketing, Sales, and Customer Service.

About You

We are looking for a competitive, results-focused performance marketing leader.

You will have a high-performance mindset with a strong belief in the power of performance marketing to drive commercial outcomes. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control (ie, build an A-player internal team, only use external agency where necessary). You will be ROI-focused, always looking to ‘test and measure’, try lots of things, and double-down on what works to maximise every dollar. You will be competitive, results-focused, and driven by winning.

Product or industry experience are not required. Don’t let our engineered products scare you, we have in-house experts for all the technical stuff. We are looking for an A-player to build a serious performance marketing operation.

Experience required includes:

·         8+ years relevant experience.

·         Previously setup or grown successful performance marketing team (not ‘first rodeo’).

·         Ideally – prior experience creating performance marketing operation with global reach (including localisation by region, language, etc).

·         Ideally – prior experience with customer marketing (repeat customers) and sales deal enablement (more complex buyer journey / sales process than eCommerce).

The Company

Beaver Group is a private holding company based in Perth, Australia. It invests in private businesses and partners with their leaders to grow these via organic growth and acquisitions. It is a permanent capital investor and owns businesses for the long-term. It is led by successful entrepreneur and business owner Josh Beaver.

Beaver Process Equipment is the largest business in the group and specialises in the design and manufacture of slurry transfer technology for the mining industry. Its vision is to build a world-class company that dominates its target niche markets globally. With a proven strategy, the required capabilities, a strong financial position, and attractive industry trends, it is well-positioned to grow to $200-250m over the next 2-3 years.

Why Join Us?

This is an outstanding opportunity.

This is an opportunity to build a world-class B2B performance marketing operation to drive the global expansion of an Australian success story.

How to Apply

To learn more, please contact Janice Vincentia from our recruitment team via email on janice.vincentia@beaverprocess.com.au.

To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.