Regional Product Marketing Manager

About Cricut:  
At Cricut, we help people lead creative lives by providing cutting-edge tools and inspiration for DIY projects. Our smart cutting machines, innovative software, and high-quality materials empower creators of all kinds. We’re looking for a Regional Product Marketing Manager (Americas) to join our team and help us bring our brand to life across our key retail & ecommerce reseller partners.  
The primary function of the Americas Regional Product Marketing team is to ensure the success of our Cricut products as sold to/through the large community of Cricut’s omni-channel retail and ecommerce resellers across the Americas. This includes the development and execution of the business/marketing strategy for Cricut’s products across all key phases of the product life cycle (from launch planning to end-of-life) within the Americas Region. 

• Market Intelligence - Understand the evolving Americas TAM for all Cricut products & assess the competitive landscape across the U.S., Canada, and Latin America  

• Channel Expertise – Be the expert on our reseller community, how they buy and their buying criteria; be the expert on the playing field and how to win 

• Plan-of-Record Delivery- Establish the regional strategy & annual plan to maximize ARPU (pricing, promotions & mix), sell-in/sell-through attainment, market share, and margin delivery   

• Go-to-Market Planning - Construct channel-optimized product roadmaps & transition plans for all products within an assigned portfolio. Implement programs to ensure successful new product launches across the Americas  

• Sales Enablement – Create & deliver product and value-proposition trainings for all key regional sales and marketing stakeholders, including the Cricut Americas sales force as well as key distributor and retail sales personnel. Develop the sales tools that support the selling process of Cricut’s products 

• Product Demonstration – Showcase the features and benefits of Cricut’s products to potential customers by providing live demonstrations, answering questions, and encouraging sales  

• Cross-Functional Alignment - Anticipate and resolve product-related issues that require the cross-functional coordination and alignment between operations, sales, product management, or marketing 

• Product Positioning - Influence key marketing and product decisions (e.g. naming, packaging, creative, messaging, form factor, feature prioritization). Represent the Americas Sales & Marketing organization in cross-functional meetings/forums and serve as the primary source of updates and information for product plans in your categories  

• Product launch planning – Work closely with the global product management & creative teams to map out marketing assets and launch plans for the new products and releases, keep track of and help drive timelines and deliverables, and manage the cross-functional implementation of plans with sales and marketing teams.  

• 5+ years of product marketing experience (preferably with physical products), experience with products sold through retail channels a big plus 

• Bachelor’s degree in business, marketing or related field. MBA preferred 

• Very strong written & verbal communication skills 

• Maniacal attention to detail, able to track multiple complex sets of data across several documents 

• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties 

• Location: South Jordan, Utah (Greater Salt Lake City, UT area)  

Who You Are:  

• You are a strategic thinker with strong execution skills, able to manage multiple projects and priorities effectively 

• You demonstrate a high level of market understanding and possess a well-informed perspective on short and long-term implications of market/industry trends & happenings 

• You get things done quickly. You have a reputation for quickly reacting to changing market conditions, you react quickly to customer growth & engagement opportunities, and you appreciate the urgency of internal information requests 

• You are a product champion - You obsess over the growth and market share metrics that measure the in-market success of your products. You take pride in being an effective narrative-builder, story-teller and product demonstrator 

• You are persuasive. Your build and communicate compelling reasons / cases for customers (both internal & external) to support customer growth proposals.  

• You are highly organized with a keen eye for detail, ensuring nothing falls through the cracks 

• You are a strong communicator and collaborator who can work cross-functionally with internal teams and external partners.  

What to Do Next: 

Please send your resume and a cover letter telling us why no one is more perfect for this position than you. You can be sure that Cricut is a workplace that values individuality and variety, so write to us in your real voice and tell us what you’re all about. Please submit any online presence you may have (Twitter, Facebook, Fan pages made because of you), and if you are a DIY enthusiast, whether you think you are a good one or not, that means a lot to us, and we would love to hear about it when you send us your information!