Analyst, Growth Marketing

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency. 

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Marketing

The Role: Analyst, Growth Marketing

Responsibilities:

• Lead experimentation efforts with a focus on paid search, including test and learn design and execution, to improve conversion rates across channels.
• Analyze campaign performance across various performance marketing channels and identify opportunities.
• Collaborate with the design team to develop creative strategies based on industry best practices and data-driven learnings.
• Work cross-functionally with analytics, finance, legal, and product teams to support marketing initiatives.
• Manage and optimize Gemini’s performance marketing channels across app and web to drive scalable growth while maintaining CAC and LTV.
• Oversee tracking and reporting for marketing channels in collaboration with marketing analytics teams.
• Implement and monitor A/B tests to drive performance improvements across all channels.
• Stay ahead of market trends and industry best practices to continuously refine marketing strategies.

Qualifications:

• 0-2 years of experience managing paid marketing channels, preferably within the crypto or finance industry.
• Strong communication skills with the ability to work effectively across teams.
• Hands-on experience with digital marketing channels, including search, social, and app-based advertising.
• Experience with ad platforms such as Google Ads, Facebook Ads Manager & Apple Search Ads.
• Familiarity with data analysis tools such as Excel, Tableau, Looker, or similar platforms.
• Creative thinker with the ability to develop and execute innovative marketing strategies.
• Self-starter who requires minimal direction and can manage projects independently.
• Passionate about cryptocurrency and the Web3 ecosystem.

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off

Salary Range: The base salary range for this role is between $66,000 - $92,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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