Senior Global Events Marketing Manager
About Keyfactor
Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale — and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companies across the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!
Title: Senior Global Events Marketing Manager
Location: Atlanta, Georgia, United States
Experience: Mid-Senior Level
Job Function: Marketing
Employment Type: Full-Time
Industry: Computer and Network Security
The Senior Global Events Marketing Manager will lead the development, management, and execution of major industry global events that elevate our brand, build pipeline, and engage our target audience in cybersecurity. In this role, you will drive business outcomes through global events, a component of Keyfactor’s marketing strategy. In addition, your responsibilities will include managing major sponsorships, hosting events, and overseeing key corporate initiatives such as Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), and incentive travel programs, ensuring alignment with business objectives and delivering exceptional attendee experiences.
We are seeking a strategic thinker with hands-on execution experience who thrives in a fast-paced, high-tech environment. Your expertise enables you to approach events as business-critical marketing channels that deliver measurable impact. You bring a passion for all aspects of marketing and events, pushing creative boundaries and delivering flawless execution. No challenge is too big or too small, and you thrive on delivering results.
The position is based in the Atlanta office and can be performed remotely when necessary. Applicants must hold US citizenship or US permanent resident status.
Responsibilities
- Develop and execute a comprehensive event strategy aligned with marketing and sales objectives, covering global trade shows, conferences, webinars, and company-hosted events.
- Identify high-value industry events and sponsorship opportunities to enhance brand visibility and establish thought leadership.
- Plan and execute key corporate events, including Sales Kickoffs (SKO), Quarterly Business Reviews (QBR), and incentive travel programs, ensuring alignment with business objectives and delivering exceptional attendee experiences.
- Plan, organize, and manage end-to-end event logistics, including budgeting, vendor coordination, on-site execution, and post-event follow-up.
- Collaborate with cross-functional teams (e.g., Product Marketing, Sales, Brand, and Demand Generation) to ensure cohesive messaging, measurable results, and pre- and post-event engagement with target accounts.
- Ensure booth design, collateral, and digital assets deliver a cohesive brand presence and resonate with attendees.
- Define success metrics, analyze performance data, and provide actionable insights to optimize future events and ensure ROI aligns with financial goals.
Skills and Qualifications
- 5-8+ years of event management experience, preferably within the cybersecurity, cloud, or data industries, with a proven track record of executing large-scale events that drive measurable business impact.
- Expertise in B2B buyer journeys, lead generation, and Account-Based Marketing (ABM) strategies for events.
- Proficiency in CRM systems (e.g., Salesforce), and marketing tools (e.g., Hubspot).
- Experience with webinar and virtual event platforms.
- Strong project management and organizational skills, with the ability to manage multiple events simultaneously and meet deadlines.
- Creative, adaptable, and detail-oriented with a passion for delivering outstanding attendee experiences.
- Exceptional interpersonal and communication skills, with the ability to build strong relationships with customers, partners, vendors, and stakeholders.
- Proactive and creative approach to problem-solving in high-pressure situations.
- A bachelor’s degree in marketing, event planning, or a related field.
- Willingness to travel as up to 40%
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month).
- Comprehensive benefit coverage, paid for by the company for you and your dependents (US).
- Generous paid parental leave (US).
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Unlimited time off (US) and competitive time off globally.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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Keyfactor empowers enterprises of all sizes to close their critical trust gap - when breaches, outages and failed audits from digital certificates and keys impact brand loyalty and the bottom line. Powered by an award-winning PKI as-a-service plat...
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