EDM Marketing Specialist

EDM Marketing Specialist

Office Location: Jersey City, NJ

About Futu US Inc.:

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).   

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.   

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer. 

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

About the Role:

We are seeking an experienced and innovative

Key Responsibilities:

1. Design email strategy /campaigns, execute email marketing campaigns for new user onboarding process, various investment products, trading platforms, and financial services.
2. Implement automated email journeys for client onboarding, account activation, and trading activity nurturing. Design and optimize lead nurturing campaigns to convert prospects into active trading accounts.
3. Develop retention/engagement campaigns to increase assets under management and trading activity.
4. Create segmented email strategies for different investor profiles (new investors, active traders, fundamental/ technical investors). Create targeted campaigns for different financial products (stocks, ETFs, options,Cryptos).
5. Manage time-sensitive market updates and trading opportunity communications.
6. Develop educational content series about investing, market updates, and financial products.
7. Coordinate with compliance team to ensure all email communications meet regulatory requirements.
8. Work with designers to make the email content attractive and align with brand images.
9. Track and report on key metrics including account opening rates, click-through rates, new users converted, asset inflow, and trading volume.

Qualifications:

1. Bachelor's degree in Marketing, Finance, Journalism or related field
2. 3+ years of marketing communication experience, preferably in financial services
3. Strong knowledge of retail investing products and services
4. Proven track record of driving customer acquisition in financial services
5. Understanding of FINRA and SEC marketing regulations is a plus

Required Skills:

1. Proven EDM strategy success
2. Understanding of retail investment products and services
3. Knowledge of financial markets and trading concepts
4. Familiarity with brokerage account types and structures
5. Data-driven decision-making abilities
6. Experience with financial services compliance requirements
7. Understanding of investor segmentation and targeting

What We Offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
• Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
• Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is $100,000-$126,000. This role is also eligible to participate in our discretionary bonus plan.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

Warning about fake job posts:

Please be aware of fraudulent job postings by persons not affiliated with Futu, Moomoo, or their affiliates. Criminals may use fraudulent job postings to obtain your personally identifiable information and/or financial information to steal your identity and/or money.

All communications to you will come from a business email address. We do not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a video call. We will not ask you for bank account information nor ask you to pay anything during the hiring process.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.