Senior Director, Media Planning

Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies. 

Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.

Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.

Position Summary:

As Sr. Director, Media Planning, you will play a pivotal role in building and leading a world-class Media team. This is a unique opportunity to establish a team from the ground up, crafting the structure, culture, and processes to deliver outstanding media strategies and execution. You'll oversee the development of multi-channel media campaigns that inspire, engage, and perform, collaborating closely with clients and cross-functional teams to ensure alignment and impact. 

This role is ideal for a seasoned media professional who thrives on strategic leadership, excels in building high-performing teams, and possesses the tactical expertise to drive results in a fast-paced, collaborative environment.

Duties & Responsibilities:

- Lead the development of integrated media strategies that align with client objectives and deliver measurable results

- Serve as a key point of contact for clients, offering strategic counsel and fostering strong relationships

- Partner with Creative and Brand Strategy teams to ensure seamless integration of media plans with broader campaigns

- Mentor and manage a team of media planners and buyers, fostering growth and development

- Oversee team workflows, ensuring high-quality output and adherence to deadlines

- Promote a culture of innovation, collaboration, and continuous improvement within the Media department

- Oversee the execution and optimization of campaigns across digital, social, traditional, and emerging channels

- Monitor campaign performance, analyze results, and provide actionable insights to clients and internal stakeholders

- Ensure budgets are managed effectively, identifying opportunities to maximize efficiency and ROI

- Stay ahead of industry trends, emerging technologies, and media opportunities to drive innovation

- Build and maintain relationships with media vendors, securing value-added opportunities for clients

- Advocate for new ideas and approaches to push boundaries and deliver exceptional results

Qualifications:

- Bachelor’s degree in Marketing, Advertising, Communications, or a related field

- 10+ years of media planning and buying experience, with at least 6 years in a leadership role

- Deep knowledge of digital, social, traditional, and programmatic media

- Proficiency in media platforms and tools (e.g., Google Ads, Facebook Ads Manager, MediaOcean, Nielsen)

- Strong analytical skills with the ability to synthesize data and provide strategic insights

- Exceptional communication and presentation skills, with the ability to influence and inspire

- Prior experience with government affairs, public policy, and policymaker audience preferred but absolutely not required

Salary Range:

The base salary range for this position will be $130,000 - $170,000, depending on a candidate’s experience and qualifications as they relate to the position.

Benefits:

Penta Group is proud to offer a generous benefits package for full-time employees. Please find a list below of our current benefit offerings:

- Excellent health care, vision, and dental coverage provided by United Healthcare with a significant portion of individual employee premiums, and 50% of dependent premiums, covered by the company

- Competitive retirement benefits with a 401(k) matching 100% up to 3% of an employee’s deferred salary, and matching 50% of the next 2% deferred

- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage

- Twelve weeks paid parental leave

- Flexible paid time off and a generous holiday schedule

- Monthly stipend for cell phone

- Optional pet insurance coverage

- Frequent firm-wide social events and activities

- An excellent environment for learning and growth

Location and Remote Schedule:

This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.

Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.