Meta Data Specialist

RAPP Chicago is looking for a Meta Data Specialist to join our award-winning Technology team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The DAM Metadata Specialist / Librarian will be responsible for the management, cataloging, and organization of digital assets within our Digital Asset Management (DAM) system. The primary focus of this role will be to ensure that all assets (images, videos, documents, etc.) are properly tagged, classified, and searchable, enabling creative, marketing, and production teams to easily locate, access, and utilize the content they need to execute high-quality campaigns. This role requires a deep understanding of metadata standards, taxonomy, and asset organization best practices.

The ideal candidate will have strong attention to detail, a passion for information management, and the ability to work collaboratively with creative teams to enhance the efficiency and scalability of our asset workflows.

YOUR RESPONSIBILITIES:

Metadata Management & Tagging

• Develop and implement comprehensive metadata standards and taxonomies for the categorization and organization of digital assets.
• Assign and maintain accurate and consistent metadata tags to assets (e.g., images, videos, PDFs, and other digital content), ensuring ease of search and retrieval.
• Work with creative teams to identify key attributes, keywords, and descriptions for tagging, based on client campaigns, brand guidelines, and industry standards.
• Regularly audit the metadata to ensure consistency, accuracy, and alignment with evolving campaign needs.

DAM System Organization & Optimization

• Organize digital assets within the DAM system for easy access by internal and external stakeholders.
• Ensure assets are organized in a way that maximizes workflow efficiency, supports creative collaboration, and adheres to industry best practices.
• Review and ensure assets are correctly classified by type, campaign, version, and usage rights.
• Perform quality control checks on digital assets to ensure they meet technical specifications (e.g., file format, resolution) and are properly linked to the correct metadata.

Taxonomy Development & Governance

• Design and refine metadata taxonomies that are scalable, logical, and align with project requirements.
• Maintain a consistent taxonomy structure that aligns with creative workflows and supports easy navigation across the DAM platform.
• Ensure that metadata practices adhere to agency-specific guidelines and governance policies.
• Collaborate with internal stakeholders (e.g., creative, marketing, IT, legal) to continually improve taxonomy and metadata usage.

DAM System Support & Training

• Provide ongoing support and training to internal users (creative teams, project managers, production) on best practices for uploading, tagging, and searching for digital assets.
• Assist with the implementation of new features or updates to the DAM system, ensuring metadata standards are maintained.
• Troubleshoot metadata-related issues and assist with asset retrieval and management inquiries.

Metadata Reporting & Analytics

• Generate and maintain reports on metadata utilization, asset search patterns, and metadata quality.
• Track and monitor the success of tagging efforts, identifying opportunities for metadata optimization and improvements.
• Work with project managers and marketing teams to analyze asset usage trends and inform future metadata strategies.

Collaboration with Creative and Production Teams

• Collaborate closely with creative directors, designers, and other team members to ensure assets are organized according to campaign requirements and client needs.
• Work with production teams to ensure assets are archived, versioned, and tagged correctly for future reuse.
• Support the creative workflow by ensuring that asset access and retrieval is fast, efficient, and error-free.

Digital Asset Lifecycle Management

• Support the digital asset lifecycle by managing the archiving, retention, and disposal of outdated or unused content.
• Ensure compliance with digital asset rights, usage guidelines, and licensing information.
• Help maintain accurate records of asset usage and track any licensing or rights information for each asset.

QUALIFICATIONS:

Education

• Bachelor’s degree in Library Science, Information Management, Marketing, Communications, or a related field.
• Relevant certifications in Digital Asset Management (DAM) or Information Management are a plus.

Experience

• 2+ years of experience in metadata management, digital asset management, or similar roles within an advertising, marketing, or creative environment.
• Experience working with DAM platforms (e.g., Frontify, Bynder, Widen, Adobe Experience Manager, etc.) is preferred.
• Strong familiarity with metadata standards, taxonomies, and asset organization principles.
• Experience working with creative teams and understanding creative workflows, file types, and asset needs is a plus.

Technical Skills

• Proficiency with DAM systems (e.g., Frontify, Bynder, Widen, Adobe Experience Manager) and metadata standards (e.g., IPTC, XMP, Dublin Core).
• Knowledge of file formats (e.g., images, videos, PDFs, audio files) and their associated metadata.
• Familiarity with cloud-based storage solutions and file-sharing platforms
• Basic knowledge of HTML/CSS and web content management systems (CMS) is a plus.

Soft Skills

• Exceptional attention to detail and organizational skills.
• Strong written and verbal communication skills, with the ability to explain complex metadata systems to non-technical users.
• Ability to work collaboratively and cross-functionally with creative, marketing, and IT teams.
• Proactive problem-solver who can identify issues and suggest improvements.
• Time management skills with the ability to prioritize and manage multiple tasks in a fast-paced environment.

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $75,000 - $95,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.