Specialist, Relational Program (CRM)

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team.

Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of world's best leisure airline several times over. And this is just the beginning.

Want to join us? As soon as you're hired, you'll enjoy travel privileges to discover the world. You'll also have the opportunity to work in a modern, inspiring environment.

Schedule: Day shift, Monday to Friday, with a flexible start time between 8 a.m. and 9 a.m. (37.5 hours per week).

Remote work: Allowed at all times, except for team meetings (once a month at the office, 300 Léo-Pariseau, Montreal). Within the team, many choose to come to the office 1 to 2 times per week, but it is not mandatory.

Purpose

We are looking for a Relationship Program Specialist whose mandate will be to help improve engagement, customer experience, brand loyalty and business performance through impactful multi-channel campaigns that span all stages of the customer lifecycle. The incumbent will organize and ensure the success of CRM strategies, campaigns and tactics in line with the objectives of the Digital Interactions team, and more broadly, the E-Commerce and Contact Center team. They also are responsible for benchmarking, database management and performance reporting.

Ready for the journey?  We offer the pride of working for an international company in a team of travel enthusiasts! You will work in a stimulating telecommuting environment where team building is paramount. And of course, you will take advantage of our travel benefits to discover our destinations on board the best leisure airline in North America!

Responsibilities

• Define and implement CRM acquisition, retention and loyalty tactics to optimize current relationship programs within the customer lifecycle;
• Develop relationship calendar and communication plans across all communication channels (email and push notifications) while ensuring consistency;
• Define target groups and select consumer groups for various campaigns;
• Organize and ensure the success of all phases of multi-channel campaigns, automated emails and other initiatives (plan, structure, test, segment, deploy, analyze and optimize);
• Produce and present communication plans, reports, technical briefs;
• Manage the CRM database in Adobe Campaign;
• Ensure workflows in Adobe Campaign are functioning properly and optimize according to the customer life cycle;
• Collaborate on a daily basis with the marketing, e-commerce, business intelligence, IT and development teams, dataminers and with our external back end partner;
• Develop industry best practices and bring new initiatives to the CRM team
• Identify technical needs in Adobe Campaign, prioritize them and communicate them to our back end partner;
• Ensure that all tactics are compliant with current legislation (GDPR and C28).

• College or university degree in marketing or related discipline;
• Minimum of 3 to 5 years experience in relationship marketing, e-commerce, communications or related field;
• Oral and written fluency in French and English;
• Knowledge of marketing automation software and CRM (such as HubSpot or Braze) – mandatory;
• Knowledge of Office 365, Google Analytics and PowerBI (an asset);
• Knowledge of HTML and/or CMS (an asset);
• Knowledge, understanding and ability to analyze relational databases;
• Sense of priorities, organization and deadlines, ability to analyze and synthesize, Agile approach enthusiast (an asset);
• Committed, optimistic, solution-oriented, creative, open to change and enjoy working on a variety of activities.

*A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.