Digital Marketing Strategist: Paid Social - Variable Contractor

Responsibilities

Media Buying 

• Fundamentally understand clients’ businesses and develop paid social marketing strategies to meet performance targets 
• Create, deploy, and manage Meta, TikTok, Pinterest, and LinkedIn campaigns
• Optimize campaigns by managing budgets, bids, creative, ad analysis, targeting & regular split testing
• Guide effective copy for ads & landing pages 
• Optimize eCommerce product feeds using third-party tools to improve channel performance
• Implement and monitor conversion tracking, proactively identify tracking issues, and provide detailed recommendations on how to resolve them if support is needed
• Gather and analyze performance data to make recommendations for improvement

Auditing & Strategy 

• Conduct comprehensive audits and clearly communicate areas of improvement for the following ad platforms: Meta, TikTok, Pinterest, LinkedIn
• Identify gaps in ad management best practices and document actions needed to improve
• Participate in cross-channel strategy development for clients, including budget planning, determining performance targets, and providing input on implementation tactics
• Identify untapped opportunities, provide recommendations and execute strategies to reach client goals
• Guide ad content strategy, provide actionable recommendations to creative resources and content creators
• Complete account setup on paid social platforms

Reporting

• Maintain performance reports to effectively communicate results to clients
• Ensure client’s business goals are being met, proactively suggest areas of improvement if goals are not being met
• Manage client conversations as they pertain to managed platforms delivery tactics
• Guide clients on paid marketing best practices
• Clearly articulate the “why” behind decisions or suggestions to develop client trust

Internal Projects & Operations

• Provide regular feedback to leadership on process improvement opportunities
• Lead development of relevant standard operating procedures (SOPs) to enable division growth
• Regularly communicate to the internal team, management and clients on project development, timelines and results
• Continuously monitor digital marketing trends and developments, bring unique suggestions and recommendations to the Marketing Team and clients.

• 1-3 years of demonstrable media buying experience in relevant ad platforms

• Demonstrated success developing, implementing and optimizing paid social media strategies across: Meta, LinkedIn, Pinterest, and TikTok
• Agency experience is required
• Experience managing legacy paid marketing campaigns with the ability to quickly impact performance
• Comfortable implementing conversion tracking and other administrative tasks within Business Managers
• Demonstrable experience in scaling brands through paid social
• Experience with customer segmentation, and paid ad attribution
• Experience with GA4
• Google Tag Manager (GTM) experience is a plus, but not required 
• Ability to successfully manage multiple projects simultaneously

Events

Owner

• N/A

Participant

• Internal Client Kickoff Meetings
• External Client Kickoff Meetings
• Digital Marketing Strategist 1x1 
• Marketing Summit (Quarterly)
• Client Discovery Meetings 
• Client Reporting Meetings

Artifacts

Platforms

• 1Password
• Airtable (HUB)
• CloudApp
• Confluence
• Drive
• Google Apps
• JIRA
• Slack
• Tempo Time Tracking
• Tettra
• Zoom
• Google Analytics
• Looker Studio
• Meta Business Suite
• Microsoft Advertising Suite
• Pinterest Business Suite
• TikTok Business Suite
• Snap Business Suite 

Deliverables and Templates

• Client Strategy Presentations
• Paid Media Audit Summary of Findings
• Marketing Reporting Dashboards