Email Marketing Specialist

Role: Email Marketing Specialist
Hours: 8am - 4pm Mountain Standard Time
Hourly Wage: $5 - $8 (Open to negotiation based on experience)

Join Lago as an Email Marketing Specialist, where you will have the opportunity to drive customer engagement and enhance brand loyalty through effective email marketing strategies. In this pivotal role, you will design, execute, and analyze email campaigns to meet our ambitious marketing goals. You will leverage your expertise in segmentation, targeting, and performance metrics to create compelling content that resonates with our diverse audience. Collaborating with cross-functional teams, you will ensure that our email initiatives align with overall marketing objectives and contribute to our growth trajectory. Your creativity and analytical skills will be essential as you continually optimize campaigns to improve open rates, click-through rates, and conversions. With Lago's commitment to excellence and innovation, you will be able to experiment with new ideas and techniques, making your impact felt across the organization. If you are passionate about email marketing and ready to take your career to the next level in a dynamic environment, we want to hear from you!

Responsibilities

• Develop and implement email marketing strategies that drive engagement and conversions.
• Create, design, and optimize email templates that reflect the Lago brand.
• Segment and target email lists to maximize campaign effectiveness.
• Analyze performance metrics and report on the effectiveness of email campaigns.
• Conduct A/B testing to refine email content and improve results.
• Collaborate with content and design teams to ensure cohesive messaging across channels.
• Stay up-to-date with industry trends and best practices in email marketing.

• Proven experience in email marketing and CRM tools.

• Strong understanding of email best practices and compliance regulations.
• Excellent writing, editing, and communication skills.
• Proficiency in using email marketing platforms such as Mailchimp, HubSpot, or similar.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Ability to work independently and as part of a collaborative team.