Community Outreach Specialist

Unlock Your Potential as a Community Outreach Specialist

The Legacy at North Augusta, a premier senior living community in Staunton, Virginia, is seeking an exceptional Community Outreach Specialist to join our dynamic team. This role offers a unique opportunity to make a significant impact on the lives of seniors while driving organizational growth and community engagement.

About The Legacy at North Augusta

Nestled in the picturesque Shenandoah Valley, The Legacy at North Augusta stands as Staunton's pioneering faith-based, nonprofit retirement community. Our comprehensive range of living options includes independent living, assisted living, and memory care, all designed to provide a vibrant and nurturing environment where older adults flourish.

Position Overview

As the Community Outreach Specialist, you will be at the forefront of our mission to enhance the lives of seniors in the Staunton area. Reporting directly to the Sales Director, you will play a pivotal role in:

• Cultivating and nurturing strategic partnerships with local businesses, healthcare providers, faith-based organizations, and community leaders
• Developing innovative outreach strategies to drive referrals and support census growth
• Serving as a brand ambassador, articulating our community's unique value proposition
• Collaborating with internal teams to align outreach efforts with organizational goals

This position offers an exciting blend of relationship-building, strategic planning, and community engagement, making it ideal for a motivated professional looking to make a meaningful difference in senior care.

• Bachelor’s degree in marketing, communications, business or related field, or equivalent experience.
• Previous experience in community outreach, sales, or public relations preferred.
• Strong organization, interpersonal and communication skills, with the ability to build and maintain relationships.
• Excellent public speaking and presentation abilities
• Knowledge of the senior living industry or health care environment is a plus
• Proficiency in CRM software and intermediate knowledge of Microsoft Office Suite
• Valid driver's license and access to a vehicle
• Experience with digital marketing tools and techniques, including email marketing and content creation for community outreach and event promotions
• Exhibits critical thinking skills to anticipate potential challenges and proactively design mitigation strategies
• Demonstrates innovative thinking in developing engaging events and identifying unique partnership opportunities
• Exhibits strong self-motivation and the ability to work autonomously while also excelling in collaborative team environments
• Possesses a deep understanding of and empathy for the unique needs and challenges faced by the aging population
• Maintains a professional demeanor and demonstrates excellent written communication skills, including proper grammar and punctuation
• Ability to read and speak English

Culture makes all the difference in an organization. That’s why we strive to maintain a culture of transparency, empowerment, and teamwork. National Lutheran Communities & Services is purposeful in embracing a diverse and inclusive culture where everyone can be their authentic self. We also offer a variety of benefits and perks that help promote work-life balance, such as:

• Competitive salary
• Next day pay
• Up to $4,000 in tuition reimbursement annually
• Qualified employer for Public Service Loan Forgiveness (PSLF)
• Earn up to 5 Weeks of PTO in your first year
• 403(B) retirement plan with employer matching
• Medical, dental, and vision plans
• Life and disability insurance (employer paid)
• Pet insurance
• Team member recognition program
• Discounted team member meals
• Opportunities for career development

Job Type: Full-time

Salary range: $50,000 - $60,000 per year, with final offer reflecting the candidate's demonstrated skills, relevant experience, and professional background.